Perfecting An Omni-Channel eCommerce Strategy // Ben Hebert (Natural Stacks)
Ben Hebert
Natural Stacks
- Part 1 Perfecting An Omni-Channel eCommerce Strategy // Ben Hebert (Natural Stacks)
Show Notes
Quotes
-
“My business partner and co-founder Roy had been working on a supplement e-commerce project before this and he hired me to get the business ready for sale.” - Ben
-
“Before co-founding Natural Stacks I have worked for a company called Gift Card Rescue which is not in business anymore.” - Ben
-
“At Natural Stacks were targeting natural cognitive health.” - Ben
-
“Our formulas are open-source. You know exactly whats in there and how much.” - Ben
-
“Omnichannel represents a massive challenge for new brands.” - Ben
-
“We're all over the world now, which represents a ton of challenges to manage for a brand owner.” - Ben
-
“We use Shopify and enterprise resource planner for our business. For invoicing we rely on QuickBooks.” - Ben
-
“I think it's incredibly important for brands to have the Omni-channel approach because you need those multiple touch-points with potential customers.” - Ben
- Part 1 Perfecting An Omni-Channel eCommerce Strategy // Ben Hebert (Natural Stacks)
Up Next:
-
Part 1Perfecting An Omni-Channel eCommerce Strategy // Ben Hebert (Natural Stacks)
This week we're going to talk about the growing complexity of managing a multichannel e-commerce brand. With us today is Ben Hebert, co-founder of Natural Stacks, a nutritional products brand delivering optimal performance with open source formulas. The Natural Stacks brand is available in various e-commerce channels like Amazon and eBay, and in addition to their own Shopify store, they also sell certain products on Facebook. In this episode, Ben is going to talk us through how he plans and prioritizes his Omni-Channel approach to e-commerce.
