Optimizing Media Buying Using a Trade Desk — Lauren Hutton // AudienceX
Lauren Hutton
AudienceX
- Part 1 Optimizing Media Buying Using a Trade Desk — Lauren Hutton // AudienceX
- Part 2Build vs Buy: What’s the cost and value of a Trade Desk — Lauren Hutton // AudienceX
Show Notes
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What a Trade Desk Is (02:10)Everybody is confused about this but nobody wants to admit it. Some people think of it as the technology that drives this real-time bidding technology or buying operation in media and other people think of it as the managed service layer above that.
- Part 1 Optimizing Media Buying Using a Trade Desk — Lauren Hutton // AudienceX
- Part 2Build vs Buy: What’s the cost and value of a Trade Desk — Lauren Hutton // AudienceX
Up Next:
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Part 1Optimizing Media Buying Using a Trade Desk — Lauren Hutton // AudienceX
Today we discuss the technology behind improving your media buying efficiency. Joining us is Lauren Hutton, who is the VP of Technology at Audience X, which is an integrated advertising and marketing agency driven to empower marketers, engage audience and elevate advertising by empowering people with the strategic support. In part 1 of our conversation, we're going to talk about what Trade Desk is and who is it for.
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Part 2Build vs Buy: What’s the cost and value of a Trade Desk — Lauren Hutton // AudienceX
Today we discuss the technology behind improving your media buying efficiency. Joining us is Lauren Hutton, who is the VP of Technology at Audience X, which is an integrated advertising and marketing agency driven to empower marketers, engage audience and elevate advertising by empowering people with the strategic support. In part 2 of our conversation, we are going to go through the build versus buy consideration as it relates to programmatic advertising and building out a trade desk.
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