Bridging the gap between physical & digital marketing
- Part 1Navigating the future of marketing as cookies crumble
- Part 2 Bridging the gap between physical & digital marketing
Show Notes
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02:09How to bridge the gap between digital marketing efforts and what's actually happening in the real worldBy combining both digital and physical strategies in advertizing.
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05:38Innovations to make physical marketing a digital based triggerBy employing such tools as Respond Fast.
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11:31other types of companies that are taking advantage of this new way of bridging digital and physical marketingCompanies in retail, entertainment, and essentially all other sectors.
Quotes
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"There's really a lot of ways to integrate that digital touch within [...] old school direct mail physical products." - Mike Gunderson
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"What we have found in doing direct mail for this many years is that the response curve on direct mail can vary. " - Mike Gunderson
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"One of the issues of the movies is they make it sit through [...] about 20 to 30 minutes worth of ads before the movie even starts." - Mike Gunderson
- Part 1Navigating the future of marketing as cookies crumble
- Part 2 Bridging the gap between physical & digital marketing
Up Next:
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Part 1Navigating the future of marketing as cookies crumble
President of Gundir, Mike Gunderson, delves into the latest developments in marketing strategies in the wake of the crumbling cookie policy. In this episode, Miike highlights AI’s potential to fill the gap and explores alternative methods for reaching customers such as direct mail. He goes further to emphasize the importance of utilizing data and technology, while also balancing technology with brand building.
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Part 2Bridging the gap between physical & digital marketing
President of Gundir, Mike Gunderson, delves into strategies to bridge the gap between physical & digital marketing. In this episode, Miike highlights the potential of direct mail as a way to retarget website visitors and utilize address-based data to build a surround around a particular mail piece. He goes further to emphasize the importance of integrating digital signals to enhance physical marketing efforts, highlighting the use of QR codes and post reminders to increase response rates.
