Navigating the future of marketing as cookies crumble
- Part 1 Navigating the future of marketing as cookies crumble
- Part 2Bridging the gap between physical & digital marketing
Show Notes
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02:46Projections on marketers as the cookie starts to crumbleit's going to be really interesting in the next couple of years to kind of really see how all this ends up. There's a lot going on right now with AI and AI and marketing, especially.
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07:48How the cookie crumble affects large companies versus little onesLarge companies clearly have the advantage, but small companies can leverage additional tools like Direct Mail to reach their target audience.
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10:06Speculations around what happens after the big rug is pulled out from under us when it comes to third party cookies?Companies are going to have to start relying on other sources in order to reach customers.
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12:53how are the big platforms going to be impacted by the change in data?A lot of that data is going to be available for them. And in the coming six months, eight months, they're going to find ways to monetize that data.
Quotes
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"Digital marketing is not going to go anywhere." - Mike Gunderson
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"There's a lot going on right now with AI, and AI and marketing especially. " - Mike Gunderson
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"You can't rely on [customers] coming up with what they want, if they don't know if it exists." - Mike Gunderson
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"Large companies, if they're large, they've likely grown. And if they've grown, they've likely had some time to do that." - Jordan Koene
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“That third party cookie is such a beautiful thing. I mean, it's brilliant. But I think consumers in general are getting fed up.” - Jordan Koene
- Part 1 Navigating the future of marketing as cookies crumble
- Part 2Bridging the gap between physical & digital marketing
Up Next:
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Part 1Navigating the future of marketing as cookies crumble
President of Gundir, Mike Gunderson, delves into the latest developments in marketing strategies in the wake of the crumbling cookie policy. In this episode, Miike highlights AI’s potential to fill the gap and explores alternative methods for reaching customers such as direct mail. He goes further to emphasize the importance of utilizing data and technology, while also balancing technology with brand building.
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Part 2Bridging the gap between physical & digital marketing
President of Gundir, Mike Gunderson, delves into strategies to bridge the gap between physical & digital marketing. In this episode, Miike highlights the potential of direct mail as a way to retarget website visitors and utilize address-based data to build a surround around a particular mail piece. He goes further to emphasize the importance of integrating digital signals to enhance physical marketing efforts, highlighting the use of QR codes and post reminders to increase response rates.
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