Community building secrets from your favorite band — Alex Ciccimarro // RCA Records
- B2C, B2B, Personal Brand
- Brand, Community, Content Marketing, Influencer Marketing, Marketing Operations, Affiliate Marketing, Email Marketing, Event Marketing, Direct Mail, Social Media Marketing, Organic Growth
- Media & Publishing, Creative Production, Marketing Agency, Marketing Consultant
- Branding, Entrepreneurship, Growth Marketing, Market Segmentation, Marketing Strategy, Performance Marketing, Agile Marketing
- Part 1Music industry marketing playbook — Alex Ciccimarro // RCA Records
- Part 2 Community building secrets from your favorite band — Alex Ciccimarro // RCA Records
Show Notes
-
02:16How to cultivate a dedicated music communityFigure out who your most engaged customers are and find ways to do things for them. This could include doing giveaways, special events, and highlighting stand-out community members.
-
05:30Considerations when building a music communityFirst, define the purpose and value of the community. Then, make a decision as to whether youll build the community or join a space within the existing music community.
-
09:19Relationship building using band pages versus social media platformsUse platforms like Discord where people can talk to each other, and youre a part of it. Jumping off that engagement, go experiential with meetups and live events to further engagement.
-
12:06Cultivating moderators and brand advocatesScaling community management boils down to the way a community is built. When people understand and believe in your goal, theyre more likely to engage in brand evangelism.
Quotes
-
"Sometimes you have to think about whether it makes sense to start the community, or you should find the community and be a part of it, and figure out how to stand out within it." -Alex Ciccimarro, VP of Marketing, RCA Records
-
"Your community could be the community board meeting, and you just have to go speak for 30 minutes. You just have to figure out where like-minded people are." -Alex Ciccimarro, VP of Marketing, RCA Records
-
"Places where it's just you doing all the talking arent communities, theyre cults. So, I prefer places like Discord and Facebook groups." -Alex Ciccimarro, VP of Marketing, RCA Records
-
"Nine times out of 10, the artist is the CEO of a business." -Alex Ciccimarro, VP of Marketing, RCA Records
-
"If you screw up and you make it better, the customer is going to be more happy than if everything went right in the first place. Because you guys overcame a challenge together." -Alex Ciccimarro, VP of Marketing, RCA Records
-
"People will naturally raise their hand if you do a good enough job of community building. They want to be moderators, people that are involved in the brand that you're building." -Alex Ciccimarro, VP of Marketing, RCA Records
- Part 1Music industry marketing playbook — Alex Ciccimarro // RCA Records
- Part 2 Community building secrets from your favorite band — Alex Ciccimarro // RCA Records
Up Next:
-
Part 1Music industry marketing playbook — Alex Ciccimarro // RCA Records
Alex Ciccimarro, Vice President of Marketing at RCA Records, talks about creating an effective marketing plan based on lessons learned from the music industry. In the age of Youtube and Tik Tok, marketing and music go hand in hand. In fact, as an unknown artist, the potential for acquiring millions of fans and achieving artistic success is more likely through social media than being discovered at an open mic event. Today, Alex discusses the music industry's playbook for marketing.
Play Podcast -
Part 2Community building secrets from your favorite band — Alex Ciccimarro // RCA Records
Alex Ciccimarro, Vice President of Marketing at RCA Records, talks about creating an effective marketing plan based on lessons learned from the music industry. More and more brands are starting to build communities around their products and services. Similarly, Grammy-winning artists like Logic, have successfully built communities that remain supportive even throughout long periods without any releases. Today, Alex discusses community-building secrets from your favorite band.
