Music industry marketing playbook — Alex Ciccimarro // RCA Records
- B2C, B2B, Personal Brand
- Brand, Community, Content Marketing, Influencer Marketing, Marketing Operations, Affiliate Marketing, Email Marketing, Event Marketing, Direct Mail, Social Media Marketing, Organic Growth
- Media & Publishing, Creative Production, Marketing Agency, Marketing Consultant
- Branding, Entrepreneurship, Growth Marketing, Market Segmentation, Marketing Strategy, Performance Marketing, Agile Marketing
- Part 1 Music industry marketing playbook — Alex Ciccimarro // RCA Records
- Part 2Community building secrets from your favorite band — Alex Ciccimarro // RCA Records
Show Notes
-
02:31The marketing playbook for musiciansThe process starts with putting music on social media. Essentially, its about growing the audience by consistently producing interesting content.
-
04:29Growing an audience with organic and paid promotionCreate shareable and engaging content for maximum visibility on social media platforms. Influencer marketing and advertising on social media are paid ways to expand your audience.
-
07:54Monetizing your social media followingFigure out who your audience is and build a dedicated following. Then, its about converting that community youve built into the audience that attends your live events and supports your brand.
-
10:53The rise of communityData privacy issues have impacted consumer trust in social media platforms. Community-driven marketing helps brands to build trust, awareness, and advocacy through customer interaction.
Quotes
-
"Make sure youre consistently feeding the beast of the algorithm that's in front of you.The more you lean in with content on social platforms, the more you'll be rewarded." -Alex Ciccimarro, VP of Marketing, RCA Records
-
"I know a woman who started a small business and she's doing seven figures a year in sales. All she does is pay for promoted posts from aggregate accounts on different social platforms." -Alex Ciccimarro, VP of Marketing, RCA Records
-
"Influencer marketing and online advertising on social media are the two main things that are cheap enough, where you can really hit the ground running." -Alex Ciccimarro, VP of Marketing, RCA Records
-
"Most people think of influencer marketing as hiring the kid that does dances on TikTok, They don't think about the aggregate content pages on TikTok that you can pay your way into." -Alex Ciccimarro, VP of Marketing, RCA Records
-
"Sometimes local doesn't mean your city. Its the people that are instantly going to love everything you're doing. How do you get them to come into your world and to talk to each other?" -Alex Ciccimarro, VP of Marketing, RCA Records
-
"When Jack Harlow toured, he was doing bars with six people. The thing that really made him catapult, create an audience, and allowed doors to open up for him was putting content online." -Alex Ciccimarro, VP of Marketing, RCA Records
-
"Look at the Web3 space right now, the core is community. All these people are looking for communities that are engaged, provide value, and that they can also provide value towards." -Alex Ciccimarro, VP of Marketing, RCA Records
- Part 1 Music industry marketing playbook — Alex Ciccimarro // RCA Records
- Part 2Community building secrets from your favorite band — Alex Ciccimarro // RCA Records
Up Next:
-
Part 1Music industry marketing playbook — Alex Ciccimarro // RCA Records
Alex Ciccimarro, Vice President of Marketing at RCA Records, talks about creating an effective marketing plan based on lessons learned from the music industry. In the age of Youtube and Tik Tok, marketing and music go hand in hand. In fact, as an unknown artist, the potential for acquiring millions of fans and achieving artistic success is more likely through social media than being discovered at an open mic event. Today, Alex discusses the music industry's playbook for marketing.
-
Part 2Community building secrets from your favorite band — Alex Ciccimarro // RCA Records
Alex Ciccimarro, Vice President of Marketing at RCA Records, talks about creating an effective marketing plan based on lessons learned from the music industry. More and more brands are starting to build communities around their products and services. Similarly, Grammy-winning artists like Logic, have successfully built communities that remain supportive even throughout long periods without any releases. Today, Alex discusses community-building secrets from your favorite band.
Play Podcast
