A Guide to the Appropriate Use of Mobile Notifications — Barry Nolan // Swrve

Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium. Today, we continue our conversation by addressing the most effective way to use push notifications.
About the speaker

Barry Nolan

Swrve

 - Swrve

Barry is a Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale.

Show Notes

  • Battling the Noise of Mobility
    (02:44)
    Everybody is fighting for customer attention. But also, I have to be brutally honest - most consumers dont really give a damn about what you or your brand have to say. Especially if that message is generic, unspecific and irrelevant.
About the speaker

Barry Nolan

Swrve

 - Swrve

Barry is a Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale.

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