Marketing platform to a distributed industry — Tim Green // TeamUp
- B2B
- Brand, Community, Content Marketing, CRM, Data & Analytics, Email Marketing, Marketing Operations, Organic Growth, SEO, Social Media Marketing, Webinars, Direct Mail, Operations
- SAAS
- Entrepreneurship, Growth Marketing, Marketing Team, Marketing Strategy, Performance Marketing, Sales Enablement, Branding
- Part 1 Marketing platform to a distributed industry — Tim Green // TeamUp
- Part 2AI’s impact on marketing in the fitness industry — Tim Green // TeamUp
Show Notes
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02:56Understanding the fitness industrys offeringsThe way to understand the offerings in the fitness industry is by considering the delivery to the customer. By considering what the customer is buying and the type of service they are trying to access, you can categorize the different programs and offerings based on the delivery model.
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05:02Small businesses vs big companies in the fitness industry landscapeThe fitness industry comprises of both local studios with personal customer relationships and larger companies offering subscriptions. Oftentimes small, local businesses struggle to compete in marketing against well-funded larger companies.
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07:22Differentiating from competitors by reputationDifferentiating from competitors in a crowded marketplace is a challenge and can only be achieved through a reputation for delivering a great product and service. Good marketing is understanding the benefits of the product and building the marketing strategy around it.
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10:07The challenges of scaling a fitness businessMany small fitness business owners hit a plateau due to self-imposed limitations or a lack of marketing systems. However, with the right understanding and mentorship, they can scale beyond it.
Quotes
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"Reputation is not something that can be created overnight. Every time you do good work with customers, and build trust with them, you're building that asset of your goodwill and your business." -Tim Green, COO, TeamUp
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"The underlying part of good marketing is delivering a really great service and a product. And that's what a lot of businesses who struggle really don't understand." -Tim Green, COO, TeamUp
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"If you've ever seen an episode of Kitchen Nightmares with Gordon Ramsay, it's amazing that 99% of the time, the food is bad. That's why the restaurants failing, it's not the marketing." -Tim Green, COO, TeamUp
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"Marketing is understanding what your product is, and the benefits that it provides to customers. And that's what you build your marketing from." -Tim Green, COO, TeamUp
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"When your claims are really close to your competitor's claims at any one time in a crowded marketplace, the only way to differentiate from competitors is by reputation." -Tim Green, COO, TeamUp
- Part 1 Marketing platform to a distributed industry — Tim Green // TeamUp
- Part 2AI’s impact on marketing in the fitness industry — Tim Green // TeamUp
Up Next:
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Part 1Marketing platform to a distributed industry — Tim Green // TeamUp
Tim Green, Chief Operating Officer at TeamUp, talks about what the marketing industry can learn from fitness. As marketers, we can gain valuable insights from the challenges faced by the fitness industry. One key aspect is how to differentiate from competitors in service-based industries, and how to maintain a clear, positive image with our target market. Today, Tim discusses the marketing challenges in the fitness industry.
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Part 2AI’s impact on marketing in the fitness industry — Tim Green // TeamUp
Tim Green, Chief Operating Officer at TeamUp, talks about what the marketing industry can learn from fitness. In the competitive fitness industry, building strong relationships with customers is crucial, but attracting their attention in a crowded marketplace is a growing challenge. Consumers are demanding more captivating content and are less willing to spend time on content that does not directly solve their problems. Today, Tim discusses artificial intelligence’s impact on marketing in fitness.
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