March Update

Show Notes

• Benjamin: As a community, you've downloaded this podcast over 120,000 times, which means that in our first year we averaged over 10,000 downloads per month. On a personal note, shifting my career from being a marketing operator and a consultant to primarily being a podcast producer and host has been super rewarding and gratifying. I've learned more about marketing this year than at any other time in my career.
  Benjamin: Non-quantifiable goals for this year are to understand who our listeners are, mitigate our risk by developing new marketing channels, adding utility to our listeners through multiple different formats of content and evaluating the opportunity to expand the Martec podcast into a podcast network. In terms of our quantifiable goals, we want to reach 100,000 downloads per month before the end of the year. We want to create a new podcast and potentially even revive an old one that I've worked on in the past.