No-code community engagement techniques — Steve Hartert // Jotform

Steve Hartert, Chief Marketing Officer at Jotform, talks about how to increase efficiency and scale with no-code technology. Monitoring your community’s conversations helps you to understand their interests and needs. But, taking action and providing valuable solutions is crucial to driving community engagement, and that’s where no-code automation becomes incredibly useful. Today, Steve discusses no-code community engagement techniques.
About the speaker

Steve Hartert

Jotform

 - Jotform

Steve is the Chief Marketing Officer at Jotform

Show Notes

  • 02:23
    No code community engagement techniques for marketers
    Marketers are using no-code tools like Jotform and Zapier in innovative ways to customize their communication channels with customers and reduce customer friction. To see what successful companies are using, marketers can consult resources like Capterra and G2.
  • 05:23
    Leveraging no code automation to drive business results within existing communities
    You can monitor keywords and hashtags in existing communities using automation. When people mention your business or ask related questions, the system can identify it and respond with relevant content or resources.
  • 06:35
    How to measure community engagement
    Monitoring conversations and questions being asked within a community can provide valuable insights into its engagement levels. By using automation to respond to inquiries and provide relevant information, companies become proactive in helping to answer customer questions
  • 08:16
    Tips for successful community automation
    Focus on the common questions asked and where those questions are frequently asked. By identifying where these customers gather and customizing solutions to respond to their needs, you can satisfy the majority of your customer base and increase engagement.

Quotes

  • "What are 90% of people doing 90% of the time? That's the extension of the 80/20 rule." -Steve Hartert, CMO, Jotform

  • "If you know where your customers are gathering to talk amongst themselves, that's where you want to be." -Steve Hartert, CMO, Jotform

  • "There's a core metric of 90% of people doing it 90% of the time because the other 10% is a steep hill to climb. But, youll satisfy the vast majority of your customer base by focusing on those other pieces." -Steve Hartert, CMO, Jotform

About the speaker

Steve Hartert

Jotform

 - Jotform

Steve is the Chief Marketing Officer at Jotform

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