Leveraging no-code tech to maximize productivity — Steve Hartert // Jotform

Steve Hartert, Chief Marketing Officer at Jotform, talks about how to increase efficiency and scale with no-code technology. No-code technology is a game-changer when it comes to maximizing productivity. It allows individuals and businesses to quickly create and automate tasks without the need for extensive programming knowledge or waiting for developers to create solutions. Today, Steve discusses leveraging no-code technology to maximize productivity.

About the speaker

Steve Hartert

Jotform

Steve is the Chief Marketing Officer at Jotform

Part 1 Leveraging no-code tech to maximize productivity — Steve Hartert // Jotform
Part 2No-code community engagement techniques — Steve Hartert // Jotform

Show Notes

02:34

The value of no code tools for non technical users

No-code technology can be leveraged by non-technical individuals to create custom solutions without having to write code. Essentially, you can build functional tools such as forms, landing pages, etc in a matter of minutes, without having to rely on a team of developers.
04:00

The overlap between no code automation and artificial intelligence

While AI is evolving quickly, it still has many limitations and cant create anything without humans. No-code tools are a good alternative for people who want to create something fast and easily without coding, and who prefer to do things on their own rather than relying on AI.
05:39

The current state of the no code landscape

No-code tools like Monday and Zapier allow you to automate actions and trigger events based on data input. For example, a form submission can trigger different actions like scheduling a meeting or sending an email out without the need for human intervention.
06:59

The role of engineers in the age of no code technology

No-code tools are built by engineers who design them to be user-friendly for non-technical people. However, the engineer is still responsible for building the back end of the product and programming the language to make the product functional.
08:05

Maximizing productivity with no code technology

Through conditional logic, no-code technology can streamline lead collection by automatically routing leads to salespeople based on their location. This speeds up the sales process and eliminates delays, allowing for quicker communication between the customer and the company.
10:30

How to identify opportunities for no code automation in marketing

Focus on tasks that are repetitive, data-intensive, and labor-intensive, for example, moving data from a source into your CRM. By automating these tasks, you can reduce delays, eliminate human errors, and remove the friction between interest and purchase.
11:59

Real life examples of no code solutions driving efficiency and cost savings

Jotform helped Marin County to remotely collect health data, push it into a database, and speed up the process from a week or two to just minutes. On the other hand, a Las Vegas charter school was able to streamline its registration processes, saving staff time and money.

Quotes

"Engineers still have to build the product that becomes the no-code tool. They're building tools for the common person to work with." -Steve Hartert, CMO, Jotform
"As someone who doesn't have the programming background to do things, it's, I just needed to do this, and I needed by tomorrow. That's where no-code comes into it." -Steve Hartert, CMO, Jotform
"The engineer still has to program the language to make that product functional. If they're not there, you don't have a no-code solution. It's really that simple." -Steve Hartert, CMO, Jotform
"The point from customer to corporate contact shortens dramatically with no-code tools." -Steve Hartert, CMO, Jotform