Leveraging Hubspot for Marketing Automation — Natalie Furness // NIAM Marketing Agency

This is the last part conversation with Natalie Furness, Managing Director at Niam. So far this week, Natalie and I have talked about why fractional cmo relationships work. Yesterday, we talked about marketing B2B to see marketplaces and today, we're going to wrap up our conversation talking about a specialty of Niam and Natalie's experience leveraging hubspot for marketing automation.
About the speaker

Natalie Furness

NIAM Marketing Agency

 - NIAM Marketing Agency

Natalie Furness is a Digital Marketer, an expert on CRM Strategies, Account-based sales, and Marketing. She also runs an international Marketing Agency and has 24k+ followers on LinkedIn.

Show Notes

Quotes

  • “I think of hubspot as an ecosystem “ - Natalie

  • “Understanding what your customers are thinking about or why they've clicked on things that they've clicked on is important. Context is everything “ - Natalie

  • “Put yourself in the customer's shoes and really focus on what experience they would want “- Natalie

About the speaker

Natalie Furness

NIAM Marketing Agency

 - NIAM Marketing Agency

Natalie Furness is a Digital Marketer, an expert on CRM Strategies, Account-based sales, and Marketing. She also runs an international Marketing Agency and has 24k+ followers on LinkedIn.

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