Making sense of Celebrities, Influencers & Brands — Greg Writer // Launch Cart
- Part 1Launching & scaling eCommerce businesses — Greg Writer // Launch Cart
- Part 2 Making sense of Celebrities, Influencers & Brands — Greg Writer // Launch Cart
Show Notes
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02:23The impact of Master P's membership on Launch Cart's boardMaster P, a successful hip-hop artist, and businessman recognized eCommerce's potential and joined Launch Cart's board to help entrepreneurs succeed. With his influence and knowledge, he is bringing valuable awareness and driving traffic to the business.
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04:14The importance of influencer marketing and celebrity endorsements in eCommerceHaving influencers and celebrities endorsing your product or service helps establish credibility, trust, and shortens the sales cycle by influencing people's purchasing decisions. To attract customers and succeed today, its a crucial part of any business's marketing budget.
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06:07Leveraging influencers and celebrities for business growthInfluencer and celebrity endorsements can be leveraged to drive traffic to your offer and lower your customer acquisition costs. Its crucial to understand your target audience and the influencers they follow to leverage them and scale your business faster.
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07:39Influencer campaigns vs celebrity endorsementsThe choice between an influencer campaign and a celebrity endorsement depends on the product and goals of the business. The key is to work with celebrities and influencers who are authentic and will be involved in the partnership.
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10:06How to acquire a celebrity endorsementIts essential to network and build a relationship with the celebrity to ensure genuine passion and commitment to the product or service being promoted. Also, conducting research to find celebrities who align with the brand and its values can help in getting an authentic endorsement.
Quotes
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"If you don't have influencer marketing in your budget, you're not going to make it. And then the next step is just having the celebrity partnership or endorsement." -Greg Writer, Founder, Launch Cart
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"Celebrity endorsements help to drive sales and lower your customer acquisition costs because they increase trust." -Greg Writer, Founder, Launch Cart
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"Working with an influencer is really simple. There are all kinds of platforms these days and there are 1000s of them. And there are new ones every single day." -Greg Writer, Founder, Launch Cart
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"I've seen too many people get celebrity endorsements or celebrity partnerships, where the celebrity is really not involved. It's not authentic, becomes a nightmare, and it doesn't work." -Greg Writer, Founder, Launch Cart
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"If you want to get a celebrity endorsement, you don't just wave a magic wand and call up an agent and get a deal. There has to be a relationship there and some passion." -Greg Writer, Founder, Launch Cart
- Part 1Launching & scaling eCommerce businesses — Greg Writer // Launch Cart
- Part 2 Making sense of Celebrities, Influencers & Brands — Greg Writer // Launch Cart
Up Next:
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Part 1Launching & scaling eCommerce businesses — Greg Writer // Launch Cart
Greg Writer, Founder and CEO of Launch Cart, talks about how to scale an eCommerce business. Launching and scaling an eCommerce business can be difficult and expensive, especially with plug-in-dependent platforms. Fortunately, some eCommerce platforms have essential features built-in, allowing entrepreneurs to streamline their launches and achieve success faster. Today, Greg discusses launching and scaling an eCommerce business.
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Part 2Making sense of Celebrities, Influencers & Brands — Greg Writer // Launch Cart
Greg Writer, Founder and CEO of Launch Cart, talks about how to scale an eCommerce business. Influencers and celebrity endorsements can be powerful tools for driving traffic and increasing brand trust, ultimately contributing to business growth. However, before deciding to invest in any of the two options, several factors need to be taken into consideration. Today, Greg discusses making sense of celebrities, influencers, and brands.
