Launching & scaling eCommerce businesses — Greg Writer // Launch Cart

Greg Writer, Founder and CEO of Launch Cart, talks about how to scale an eCommerce business. Launching and scaling an eCommerce business can be difficult and expensive, especially with plug-in-dependent platforms. Fortunately, some eCommerce platforms have essential features built-in, allowing entrepreneurs to streamline their launches and achieve success faster. Today, Greg discusses launching and scaling an eCommerce business.
About the speaker

Greg Writer

Launch Cart

 - Launch Cart

Greg is the Founder and CEO of Launch Cart

Show Notes

  • 01:59
    An overview of Launch Cast
    Launch Cart is an alternative to Shopify that has a freemium model, built-in must-have features, and revenue optimization tools. Percy Miller, a.k.a, Master P has joined its board of directors as the chairman of the board in order to lend his expertise and help scale Launch Cart.
  • 03:32
    The complexity and cost challenges of Shopify vs Launch Cart
    To access essential features, Shopify users must purchase and install multiple apps, slowing down their sites and hurting conversions. In contrast, Launch Cart provides a higher-converting platform with all the necessary features and functionality built-in for speed to market.
  • 05:09
    The need for a bundled eCommerce platform
    Shopifys app model is a smart model as they can make money on the technology created by other developers. However, Launch Carts platform makes it easier and faster for entrepreneurs to launch an eCommerce business with its built-in must-have features.
  • 05:57
    Launch Cart's approach to improving eCommerce launch processes
    Launch Cart aims to provide a platform that helps marketers increase their average order value and lifetime customer value through tools and technology. By building essential features into the platform, marketers can spend more on paid media and do so profitably.
  • 07:01
    Tips for finding product market fit
    First, identify your target audience based on factors like their age, gender, interest, websites they hang out, etc. Once youve identified that, test your product and marketing strategies on different platforms, track the results, and optimize them to scale your business.
  • 08:03
    Strategies for building your business predictably
    To build a business predictably, analyze your audience data, track and optimize ad performance, and ensure a profitable sales funnel. It's recommended to learn the basics and seek help if needed, such as getting a coach, mentor, or firm to assist with tracking and optimization.
  • 09:41
    The primary KPIs for launching and scaling an eCommerce business
    These KPIs include cost per lead, cost per click, cost per impression, and cost per conversion. Its all about the ability to track and optimize these metrics by constantly testing different variants of your product titles, product descriptions, etc, in simple A/B split tests.
  • 11:47
    Research tools for launching a successful eCommerce business
    Tools like Google Trends can be leveraged to do product research and AI tools like ChatGPT when youre unsure what to research. You can also seek guidance from mentors when doing research on whether your product or service will sell.

Quotes

  • "We literally have created an alternative to Shopify with these three premises. We have a freemium model, we've built in the must-have features, and we built revenue optimization tools." -Greg Writer, Founder, Launch Cart

  • "The idea that you can go to Shopify and sign up today, but you can't collect customer reviews is like getting a $1,400 smartphone and all it does is make and receive phone calls." -Greg Writer, Founder, Launch Cart

  • "People who can spend money on advertising on Facebook, Instagram, TikTok, Snapchat, Google, Bing, all over the place and spend money profitably are the ones that are going to win in this game." -Greg Writer, Founder, Launch Cart

  • "If you don't know your numbers, you can never build anything of significance." -Greg Writer, Founder, Launch Cart

  • "It's a lot less inexpensive to get a business started today than it was 20 years ago. You just have to spend the time to do some research." -Greg Writer, Founder, Launch Cart

  • "You can kind of do all kinds of research leveraging tools on the internet. If you don't know what to research, just go to ChatGPT and artificial intelligence will help you out." -Greg Writer, Founder, Launch Cart

About the speaker

Greg Writer

Launch Cart

 - Launch Cart

Greg is the Founder and CEO of Launch Cart

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