Optimizing video ads for maximum value — Cindy Brown // ViralGains
Cindy Brown
ViralGains
- Part 1Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // ViralGains
- Part 2 Optimizing video ads for maximum value — Cindy Brown // ViralGains
Show Notes
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Advice for MarTechs Video Strategy (03:21)You can certainly distribute your pieces of content and we can help you do that. If youd like subscribe now as a call to action, we can then capture these individuals that do subscribe and keep those in a first party data tool.
- Part 1Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // ViralGains
- Part 2 Optimizing video ads for maximum value — Cindy Brown // ViralGains
Up Next:
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Part 1Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // ViralGains
Today we're going to discuss the way to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. In part 1 of our conversation, Cindy is going to tell us how marketers should decide between running an awareness, consideration, or conversion campaign using video.
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Part 2Optimizing video ads for maximum value — Cindy Brown // ViralGains
We continue to discuss how to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. Yesterday, Cindy told us how marketers should decide between running an awareness, consideration, or conversion campaign using video, and today we're doing a case study to learn how to optimize your video campaigns.
