Is AI the Next Frontier of Influencer Marketing? — Ismael El-Qudsi // SocialPubli
- Part 1 Is AI the Next Frontier of Influencer Marketing? — Ismael El-Qudsi // SocialPubli
- Part 2AI’s role in finding the right influencers — Ismael El-Qudsi // SocialPubli
Show Notes
Quotes
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"AI is playing a big role in marketing for influencer platforms. The advertisers can learn from previous data and make better decisions today because we have more access to information." - Ismael El-Qudsi
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"For influencers, AI is a powerful tool, helping them identify target audiences and research content. They can create 20 copies in less than a second for their posts." - Ismael El-Qudsi
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"Ensuring the right fit for your brand or partners is essential, especially given the prevalence of fraud in influencer marketing. AI aids in pinpointing specific influencers." - Ismael El-Qudsi
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"It is very important to have a human oversight of influencer marketing campaigns. You cannot let the machine run the campaigns." - Ismael El-Qudsi
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"99% of our campaigns are human supervised because our clients don't want everything done by the machines" - Ismael El-Qudsi
- Part 1 Is AI the Next Frontier of Influencer Marketing? — Ismael El-Qudsi // SocialPubli
- Part 2AI’s role in finding the right influencers — Ismael El-Qudsi // SocialPubli
Up Next:
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Part 1Is AI the Next Frontier of Influencer Marketing? — Ismael El-Qudsi // SocialPubli
Ismael El-Qudsi, Co-founder and CEO of SocialPubli, explores AI for influencer marketing. AI has revolutionized influencer marketing by empowering brands to identify the ideal influencers and enhance campaigns through extensive data analysis. However, the current level of AI's capabilities raises concerns about its readiness to autonomously manage influencer marketing campaigns. Today, Ismael discusses whether AI is the next frontier of influencer marketing.
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Part 2AI’s role in finding the right influencers — Ismael El-Qudsi // SocialPubli
Ismael El-Qudsi, Co-founder and CEO of SocialPubli, explores AI for influencer marketing. Influencer marketing’s main issue today is the prevalence of people buying followers or using bots. Fortunately, AI can detect potential fraud within influencer metrics, such as fake followers or inflated engagement rates, helping brands avoid collaborations with influencers who may not deliver genuine results. Today, Ismael discusses artificial intelligence's role in finding the right influencers
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