Which marketing role will be extinct in five years? It's the question that makes every marketer squirm a little. David Rabin from Lenovo Solutions & Services Group hit me with a perspective that changed how I think about this. He said the "order takers" are in trouble - anyone waiting for a brief to land on their desk before they start ru ing. Writers. Designers. Researchers. Anyone at the mercy of someone else to get their work started. Think about it. Six months ago, you'd ask a researcher to spend days digging up background on a podcast guest. Today? I can get comprehensive insights in 15 minutes. The entire research brief - speaking style, company updates, writing patterns - done before my coffee gets cold. But here's where David's insight got really interesting. **It's not about specific roles disappearing.** **It's about adopters versus laggards.** If you know how to use AI effectively, you get superpowers. Your scope expands. Your value multiplies. You become incredibly more powerful for your organization. If you're the writer insisting on using your typewriter, refusing to let AI help with even first drafts? You're a dinosaur. We talked about this beyond marketing too. Truck drivers waiting for dispatch orders. Radiologists reading scans one by one. Fast food workers replaced by kiosks because they're just waiting to take your order. The pattern is clear. **Any job where you wait for someone to tell you what to do is ripe for AI replacement.** But David said something that really stuck with me. In five years, when we have agentic services and whatever comes next, the marketers who thrive will be the ones using these tools to create, manage, and execute large-scale campaigns single-handedly. The team dynamic might even fracture. More work done individually - from insights to strategy to content to publishing. Less collaboration, more augmentation. It's not comfortable to think about. But the order takers who can evolve into strategists, who can add value beyond just executing tasks? They might just have a future. The rest need to start that evolution yesterday. What's your take - are we heading toward smaller, AI-augmented marketing teams or will human collaboration find new forms? If you'd like to hear my conversation with David Rabin on the MarTech Podcast, let me know in the comments and I'll share a link.