How brick & mortar compete with online brands // John Rougeux — Skyfii
- B2B
- Marketing Operations
- Marketing Consultancy
- The podcast episode can be classified as "MarTech Implementation, Integration, & Optimization."
Today we're going to discuss how digital marketing practices are being integrated into brick and mortar retail brands. Joining us is John Rougeux, who is Vice President of Marketing at Skyfii, which is an emerging technology company that provides data analytics and marketing services to physical venues. Prior to working at Skyfii, John founded a SaaS startup and was part of the marketing team for a branch of Yum! brands, which was responsible for launching restaurants like Pizza Hut, KFC, and Taco Bell. In this episode, John is going to tell us about the landscape for brick and mortar companies and how traditional retail businesses are staying competitive with online brands.
About the speaker
John Rougeux
SkyFii
- Part 1 How brick & mortar compete with online brands // John Rougeux — Skyfii
Show Notes
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Johns Background And Getting Into Data & Services Business for Brick and Mortar Retail (03:15)My career path was a little bit unorthodox. I studied English and my first job out of college was actually in Finance. From there I moved into project management and then program management.
- Part 1 How brick & mortar compete with online brands // John Rougeux — Skyfii
About the speaker
John Rougeux
SkyFii
Up Next:
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Part 1How brick & mortar compete with online brands // John Rougeux — Skyfii
Today we're going to discuss how digital marketing practices are being integrated into brick and mortar retail brands. Joining us is John Rougeux, who is Vice President of Marketing at Skyfii, which is an emerging technology company that provides data analytics and marketing services to physical venues. Prior to working at Skyfii, John founded a SaaS startup and was part of the marketing team for a branch of Yum! brands, which was responsible for launching restaurants like Pizza Hut, KFC, and Taco Bell. In this episode, John is going to tell us about the landscape for brick and mortar companies and how traditional retail businesses are staying competitive with online brands.
