6 I’s To Sustainable Growth — Troy Sandidge // Strategy Hackers
- B2B, Personal Brand
- Community, Content Marketing, Organic Growth, Go-to-Market
- Marketing Consultancy, Creative Production, Marketing Consultant
- Marketing Strategy, Growth Marketing, Entrepreneurship
- Part 1Growing vs Scaling — Troy Sandidge // Strategy Hackers
- Part 24 Currencies Businesses Need To Scale — Troy Sandidge // Strategy Hackers
- Part 3 6 I’s To Sustainable Growth — Troy Sandidge // Strategy Hackers
Show Notes
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02:29The six phases of scalabilityThe six phases of scalability include investigation, initiation, integration, implementation, innovation, and introspection. Theyre a good framework to grow, achieve and maintain scalability for the long run.
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06:28Applying the six phases of scalability to your businessThey are applicable to your marketing campaigns, sales, and productivity within your organization. By pairing the six Is with the C.L.O.V.V.E.R framework, youre able to apply the six Is in a tangible way.
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07:28The C.L.O.V.V.E.R frameworkC.L.O.V.V.E.R is an acronym for clarity, leverage optimization, vision, value, execution, and results. When theres clarity in terms of your goals, it boils down to leveraging that clarity to optimize your business and take it to the next level.
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08:58The importance of vision and valueYou have to determine whether youre getting enough value to sustain what you're trying to do. Its also a marketers job to ensure that external clients understand the vision and that all teams within the organization are aligned with the vision.
Quotes
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"There are six phases to scalability, investigation, initiation, integration, implementation, innovation, and the last phase is introspection." -Troy Sandidge, Founder, Strategy Hackers
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"The six Is pair well with the C.L.O.V.V.E.R framework, which is clarity, leverage optimization, vision, value, execution, and results." -Troy Sandidge, Founder, Strategy Hackers
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"No matter where you are in your business, you'll always be in a state of optimization that keeps you in check, clear about your goals, and allows you not to get lost in the void of too many KPIs." -Troy Sandidge, Founder, Strategy Hackers
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"Marketers always say they want to give value. But, are you getting enough value back to sustain what you're trying to do?" -Troy Sandidge, Founder, Strategy Hackers
- Part 1Growing vs Scaling — Troy Sandidge // Strategy Hackers
- Part 24 Currencies Businesses Need To Scale — Troy Sandidge // Strategy Hackers
- Part 3 6 I’s To Sustainable Growth — Troy Sandidge // Strategy Hackers
Up Next:
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Part 1Growing vs Scaling — Troy Sandidge // Strategy Hackers
Troy Sandidge, Founder of Strategy Hackers, talks about the difference between growth and scaling. While growth and scaling are terms used interchangeably, there are quite a few differences between the two and they should be approached accordingly. Furthermore, before scalability can be achieved, sustainable growth must not only be present, it also has to be maintained. Today, Troy discusses the difference between growth and scaling.
Play Podcast -
Part 24 Currencies Businesses Need To Scale — Troy Sandidge // Strategy Hackers
Troy Sandidge, Founder of Strategy Hackers, talks about the difference between growth and scaling. For every business that wants to scale, there are four currencies in its arsenal. However, many startups, entrepreneurs, and enterprise-level organizations fail to achieve business objectives simply because they're not maximizing the four currencies that they have. Today, Troy discusses the four currencies businesses need to scale.
Play Podcast -
Part 36 I’s To Sustainable Growth — Troy Sandidge // Strategy Hackers
Troy Sandidge, Founder of Strategy Hackers, talks about the difference between growth and scaling. When you’re trying to evaluate what’s going on with your business, it’s easy to lose track of your goals in the midst of all the KPIs and metrics. However, the six I’s for sustainable growth provide a framework to effectively evaluate where your business is at and help your business grow sustainably.
