Growing vs Scaling — Troy Sandidge // Strategy Hackers
- B2B, Personal Brand
- Community, Content Marketing, Organic Growth, Go-to-Market
- Marketing Consultancy, Creative Production, Marketing Consultant
- Marketing Strategy, Growth Marketing, Entrepreneurship
- Part 1 Growing vs Scaling — Troy Sandidge // Strategy Hackers
- Part 24 Currencies Businesses Need To Scale — Troy Sandidge // Strategy Hackers
- Part 36 I’s To Sustainable Growth — Troy Sandidge // Strategy Hackers
Show Notes
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02:28The difference between growth and scalingPeople often interchange the terms but growth is about making more money than your expenses. To achieve scalability, you need to have sustainable growth and build on that.
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03:54Putting the infrastructure in place to facilitate growthFirst, develop a persona strategy in terms of your target audience, relevant marketing channels, and messaging. Then, its about testing your hypothesis of a persona to prove or disprove whether it's going to work and the level at which it will work.
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05:41Mechanisms to validate early growth strategiesStrategy Hackers has a system in place to identify nuances in the data and encourages the incorporation of technology. Rather than getting lost in several KPIs, focus on metrics that move the needle to ensure youre hitting your milestones.
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09:15Building mechanisms to amplify whats already workingYou have to identify whats driving your growth and then maximize that output. To achieve hyper growth, your messaging has to become refined and focus on the topics that push more conversions.
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12:00How to achieve and maintain scalabilityScalability is really about automation and activation to achieve accumulation. So, while growth has to do with revenue surpassing expenses, scaling is about amplifying your growth rate with the help of automation and technology.
Quotes
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"To scale, you have to grow, and everyone wants to jump to scaling and they don't even have growth." -Troy Sandidge, Founder, Strategy Hackers
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"Sometimes people interchange the two, growth and scaling, versus putting both of them in their own separate boxes and quantifying them accordingly." -Troy Sandidge, Founder, Strategy Hackers
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"In marketing, there's a KPI for everything, and you can get lost in the universe of KPI metrics. So, to avoid all of that, we focus on at max two to three metrics." -Troy Sandidge, Founder, Strategy Hackers
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"Growing is maintaining a sustainable business. Scaling is amplifying that business to at least 40% of what your growth rate is." -Troy Sandidge, Founder, Strategy Hackers
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"To achieve scalability, automation plus activation equals accumulation. To maintain scalability, we have to ensure we have the proper systems in place not to lose anything." -Troy Sandidge, Founder, Strategy Hackers
- Part 1 Growing vs Scaling — Troy Sandidge // Strategy Hackers
- Part 24 Currencies Businesses Need To Scale — Troy Sandidge // Strategy Hackers
- Part 36 I’s To Sustainable Growth — Troy Sandidge // Strategy Hackers
Up Next:
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Part 1Growing vs Scaling — Troy Sandidge // Strategy Hackers
Troy Sandidge, Founder of Strategy Hackers, talks about the difference between growth and scaling. While growth and scaling are terms used interchangeably, there are quite a few differences between the two and they should be approached accordingly. Furthermore, before scalability can be achieved, sustainable growth must not only be present, it also has to be maintained. Today, Troy discusses the difference between growth and scaling.
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Part 24 Currencies Businesses Need To Scale — Troy Sandidge // Strategy Hackers
Troy Sandidge, Founder of Strategy Hackers, talks about the difference between growth and scaling. For every business that wants to scale, there are four currencies in its arsenal. However, many startups, entrepreneurs, and enterprise-level organizations fail to achieve business objectives simply because they're not maximizing the four currencies that they have. Today, Troy discusses the four currencies businesses need to scale.
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Part 36 I’s To Sustainable Growth — Troy Sandidge // Strategy Hackers
Troy Sandidge, Founder of Strategy Hackers, talks about the difference between growth and scaling. When you’re trying to evaluate what’s going on with your business, it’s easy to lose track of your goals in the midst of all the KPIs and metrics. However, the six I’s for sustainable growth provide a framework to effectively evaluate where your business is at and help your business grow sustainably.
Play Podcast
