February Update

Show Notes

• Benjamin: Welcome back to the MarTech Podcast. It's just you and me today, marketers, and for those of you who are new to the MarTech Podcast Community in this episode like we do at the end of every month, I'm going to tell you how we practice what we preach. In the marketing of this show. We're more than halfway through the first quarter of the year and things are feeling like they're really getting off to a running start this year as we do each month. I want to start off this podcast by restating some of the things that me and my teams are trying to accomplish in the production of the MarTech podcast. Yeah. We set up our goals in two different ways. We have our non
  quantifiable and are quantifiable goals in terms of our non quantifiable goals. We're trying to get a better understanding of who our listeners are. We're trying to mitigate some of our risks by cultivating new growth channels.

  Benjamin: We want to add more utility by producing format in multiple different forms of content like our newsletter and some of our episodes summaries, and we're trying to evaluate the opportunity of building a podcast networks that's larger than just the MARTEC podcast. That's it. In terms of the quantifiable goals that we're trying to reach, we're trying to hit 100,000 downloads per month run rate before the end of the year. We want to collect $100,000 in Martech, sponsorship revenue, reaching out to a hundred different networking conversations to schedule our guests and we want to launch a new podcast and potentially even revive an old one that we started before. So now that we've talked about our goals, there's a few things that I want to cover today in terms of the making production and marketing of the show. First off, I am happy to announce that we have reached a major milestone as of today, recording this on February 28th the Martec podcast has been downloaded over 100,000 times.