Fail proof B2B content — Luis & Fonzi Camejo // BIZBROS
- B2B, Personal Brand
- Brand, Content Marketing, Marketing Operations
- Creative Production, Media & Publishing
- Entrepreneurship, Marketing Strategy, Marketing Team
- Part 1 Fail proof B2B content — Luis & Fonzi Camejo // BIZBROS
- Part 26 Figure Platforms — Luis & Fonzi Camejo // BIZBROS
Show Notes
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02:10How the Content Is Profit podcast got startedWhen everything had closed down in Florida in 2020, the brothers started the Content Is Profit podcast. Essentially, it was a saving grace move that changed everything for them.
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05:01Using podcasts to build relationships and create opportunitiesUpon adding guests to the podcast, the brothers recognized the business opportunity. Theyd built a content generation framework that enabled relationship building and created opportunities.
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08:19Using the publishing pyramid to create content at scaleIts essential to take inventory of the resources you have to make the process work early. So, the top of the pyramid is the resources you have available or will need to execute your plan.
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12:50Components of the publishing pyramidAt the top are your resources and the bottom is your capacity. Below your capacity is your cadence and after that comes your message. Then you can reinvest in the pyramid to ensure maximum visibility.
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13:37The macro to micro strategyFrom an hour-long podcast episode, several different pieces of content can be pulled out. Doing this creates not only top of the funnel content, but also a database to reference and create more content from.
Quotes
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"So 2020, when everything closed down here in Florida, we lost about 80% of our business. And that's when we actually started Content Is Profit, the podcast. And everything changed since then." -Luis & Fonzi Camejo, Founders, BIZBROS
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"Immediately after we decided to invite guests, we saw the connection between them and a business opportunity. Three weeks later, we were monetized. And, after three months we tripled sales." -Luis & Fonzi Camejo, Founders, BIZBROS
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"If you don't have a solid message that speaks to the people that you want to connect with, you dont have a foundation. And the publishing pyramid will fall flat." -Luis & Fonzi Camejo, Founders, BIZBROS
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"As you connect with the revenue, resources increase. Then you can reinvest in your pyramid and continue your flywheel to make sure that you're showing up everywhere." -Luis & Fonzi Camejo, Founders, BIZBROS
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"If we produce an hour-long live show, from that hour, there's a lot of pieces of valuable content that we can share. So, how can we strip it? And then we created the seven stage process." -Luis & Fonzi Camejo, Founders, BIZBROS
- Part 1 Fail proof B2B content — Luis & Fonzi Camejo // BIZBROS
- Part 26 Figure Platforms — Luis & Fonzi Camejo // BIZBROS
Up Next:
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Part 1Fail proof B2B content — Luis & Fonzi Camejo // BIZBROS
Luis and Fonzi Camejo, Founders of BIZBROS, discuss how to build failproof content for B2B. It may seem crazy at first, but there’s merit to prioritizing your message over production value initially. Once you’ve got a clear message that speaks to your target audience, the key to creating content at scale is breaking your content down into multiple formats. Today, Luis and Fonzi talk about fail proof B2B content.
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Part 26 Figure Platforms — Luis & Fonzi Camejo // BIZBROS
Luis and Fonzi Camejo, Founders of BIZBROS, discuss how to build failproof content for B2B. It can be awkward to move from simply conducting an interview with someone to offering them your products and services. But, even if they decline your offer, if you’ve laid the right foundation, they’ll be more inclined to mention you to their friends when the need arises. Today, Luis and Fonzi talk about developing six-figure content platforms.
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