Facebook Week: Ad Targeting Methodologies & Hacks for FB — Akvile DeFazio // Akvertise

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss ad targeting methodologies and hacks for Facebook.
About the speaker

Akvile DeFazio

Akvertise

 - Akvertise

Akvile is the President of AKvertise - a social media advertising agency that assists clients by reaching their target audiences.

Show Notes

  • Targeting Methodologies (02:22)
    We start by creating an audience doc, where we put different types of personas, interest, and behaviors that go along with it.
About the speaker

Akvile DeFazio

Akvertise

 - Akvertise

Akvile is the President of AKvertise - a social media advertising agency that assists clients by reaching their target audiences.

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