Building high-performing landing pages w/out a developer
- Part 1Exploring the resurgence of A/B testing
- Part 2 Building high-performing landing pages w/out a developer
Show Notes
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00:30: Discussing the importance of aligning design and marketing teams.Exploring strategies to ensure seamless collaboration between design and marketing teams for effective landing page creation.
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02:15: Best practices for visually appealing landing pages.Tips on creating visually attractive landing pages that prioritize user experience to drive conversions effectively.
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04:45: Personalizing landing page content for different audience segments.Methods to personalize landing page content tailored to specific audience segments without extensive coding resources.
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07:00: Utilizing data analytics to optimize landing pages.Exploring the role of data analytics in optimizing landing pages and leveraging data insights for continuous performance improvement.
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09:20: Implementing strategies for consistent brand messaging across landing pages.Tactics to maintain a uniform brand message and aesthetic across various landing pages, especially in the absence of direct developer involvement.
Quotes
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“It's like cats and dogs, developers and marketers. And instead of having us duke it out over what's priority, [...] it's better to give marketers the tools that they need to market as best they can.” - Alex Nazarevich
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“Drag and drop landing page builders are not a new concept, but there's something that I think are having a moment [...] there's a big resurgence there.” -Alex Nazarevich
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“I'd say err on the side of safety. If you're not 100% confident that you can do it, there's no need to be a hero, just find a solution that empowers you to do it without code because they exist.” - Alex Nazarevich
- Part 1Exploring the resurgence of A/B testing
- Part 2 Building high-performing landing pages w/out a developer
Up Next:
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Part 1Exploring the resurgence of A/B testing
Alex Nazarevic, VP of Growth at Unbounce delves into the resurgence of A/B testing. Marketing companies got into A/B testing in the first place because it was such an effective way to prove the validity of what you're doing and show the value you’re bringing to the business. But due to the proliferation of social media marketing, this method seemed to fizzle out. In today’s episode, Alex discusses the resurgence of A/B testing.
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Part 2Building high-performing landing pages w/out a developer
Alex Nazarevich, VP of Growth at Unbounce delves into the intricacies of building high-performing landing pages without a developer. Marketers are often seeking ways to minimize cost, and building a high performance landing page without a dev team is one of such ways. In today’s episode, Alex discusses how Unbounce is helping marketers build landing pages without a developer.
