Exploring the resurgence of A/B testing
- Part 1 Exploring the resurgence of A/B testing
- Part 2Building high-performing landing pages w/out a developer
Show Notes
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00:30: Evolution of A B testing in marketing landscapeDiscussion on factors contributing to the resurgence of A/B testing.
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02:15: Overcoming common misconceptions about A B testingStrategies to maximize the effectiveness of A/B testing by dispelling myths.
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04:45: Successful case studies of A B testing impactExamples showcasing significant improvements in conversion rates and user engagement.
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07:10: Prioritizing key elements in A B test planningInsights on elements crucial for successful execution of A/B tests in digital campaigns.
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09:20: Leveraging new tools for enhanced A B testingExploration of advanced platforms to improve A/B testing capabilities for better results.
Quotes
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“So we need to be able to deliver this personalized experience segment by segment and get really keen on what is driving these people to buy. So I'd say that's the rebirth of A/B testing right there.” - Alex Nazarevich
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“To some degree, your ABA testing program can be as robust as you make it.” - Alex Nazarevich
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“I think a lot of smaller businesses, especially, can get by with maybe a silver standard where you've got one person leading that or occupy multiple roles. And again, it's particularly acute in a smaller business, smaller team, smaller budget, because you want to validate that the changes that you're making are actually driving the results that you expect are going to drive.” - Alex Nazarevich
- Part 1 Exploring the resurgence of A/B testing
- Part 2Building high-performing landing pages w/out a developer
Up Next:
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Part 1Exploring the resurgence of A/B testing
Alex Nazarevic, VP of Growth at Unbounce delves into the resurgence of A/B testing. Marketing companies got into A/B testing in the first place because it was such an effective way to prove the validity of what you're doing and show the value you’re bringing to the business. But due to the proliferation of social media marketing, this method seemed to fizzle out. In today’s episode, Alex discusses the resurgence of A/B testing.
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Part 2Building high-performing landing pages w/out a developer
Alex Nazarevich, VP of Growth at Unbounce delves into the intricacies of building high-performing landing pages without a developer. Marketers are often seeking ways to minimize cost, and building a high performance landing page without a dev team is one of such ways. In today’s episode, Alex discusses how Unbounce is helping marketers build landing pages without a developer.
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