Brand Positioning in an Economic Downturn — Linda Fanaras // Millennium Agency
Linda Fanaras
Millennium Agency
- Part 1Don’t stop Marketing in a recession — Linda Fanaras // Millennium Agency
- Part 2 Brand Positioning in an Economic Downturn — Linda Fanaras // Millennium Agency
Show Notes
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02:37Brand positioning during an economic downturnOften underestimated is the power of establishing a strong emotional connection with customers and having a strong unique selling proposition. Having these elements enables a company to effectively differentiate itself in the market.
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04:52Defining your companys personalityMake the effort to take care of existing customers. Ensure that your brand has a strong voice and a strong, unique selling proposition in order for your tone to remain consistent with customers.
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06:22Building equity with existing customers and prospects during an economic downturnThis is achieved by developing a unique selling proposition and your company's personality can help you uncover what that USP is. Ideally, you dont want to sound just like everyone else in the market and offer emotional value to the end customer.
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09:06Parallels between brand strategy and building a brand positionBrand strategy and building a brand position in the market both require consistency. In addition to consistently marketing to your target audience, you must be taking care of existing customers and consistently developing a unique selling proposition.
Quotes
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"The number of different mediums is getting extremely cluttered. Having a unique selling proposition is probably the most powerful thing a company can do to differentiate themselves." -Linda Fanaras, CEO, Millennium Agency
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"Defining your companys personality and ensuring it resonates…and to your customers will help you build a certain brand identity where people like to do business with you because you're consistent." -Linda Fanaras, CEO, Millennium Agency
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"Having a strong voice and a strong unique selling proposition can really help differentiate you in times like these. It's really what separates one company from the other." -Linda Fanaras, CEO, Millennium Agency
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"If you look at brand strategy and an economic downturn, and you also look at building a brand position in the market, the two things you should do with both is be consistent." -Linda Fanaras, CEO, Millennium Agency
- Part 1Don’t stop Marketing in a recession — Linda Fanaras // Millennium Agency
- Part 2 Brand Positioning in an Economic Downturn — Linda Fanaras // Millennium Agency
Up Next:
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Part 1Don’t stop Marketing in a recession — Linda Fanaras // Millennium Agency
Linda Fanaras, CEO and Strategist at Millennium Agency, talks about tactics and strategies that brands can turn to during an economic downturn. When the market is down and there is economic instability, many companies will drastically reduce or eliminate their marketing efforts. Though these activities could be helpful for short-term profit, they’re bound to affect the brand’s sales in the long run negatively. Today, Linda discusses why you shouldn't stop marketing during a recession.
Play Podcast -
Part 2Brand Positioning in an Economic Downturn — Linda Fanaras // Millennium Agency
Linda Fanaras, CEO and Strategist at Millennium Agency, talks about tactics and strategies that brands can turn to during an economic downturn. Companies thinking about the future understand that they should set aside a marketing budget for times when the economy isn’t the most favorable. And, those companies are the ones who will have the resources to take advantage of difficult situations and remain consistent in their branding and marketing efforts. Today, Linda discusses brand positioning in an economic downturn.
