Differences Between AMZN, GOOG, & FB in Product Search — Nii Ahene (CPC Strategy)

In part 1 of our conversation with Nii Ahene, Co-Founder and COO of CPC Strategy, Nii gave us an overview of the trends of the ecommerce industry and how he ended up running an ecommerce service business. Today, he's going to walk us through some best practices in the product search industry and explain how CPC Strategy evaluates their campaigns.
About the speaker

Nii A. Ahene

CPC Strategy

- CPC Strategy

Nii is the Co-Founder and COO of CPC Strategy, an agency that helps companies like Reef Sandals, Invicta Watches, and 7th Generation Cleaning Supplies optimize their performance marketing efforts on Amazon, Google, and Facebook.

  • Part 1 Differences Between AMZN, GOOG, & FB in Product Search — Nii Ahene (CPC Strategy)

Show Notes

Quotes

  • “The very first thing we do is we analyze the Google AdWords account of our clients to see what was happening in the past.” - Nii

  • “When advertising on Google Shopping, you dont want to look at everything at the campaign level. You want to be able to drill down into each specific product.” - Nii

  • “You can also leverage Amazon's first-party data to drive awareness to your website or your product listing on Amazon.” - Nii

  • “Digitally native verticalized brands dont necessarily rely on traditional retail distribution.” - Nii

  • “98 percent of consumers don't actually end up buying after a single session.” - Nii

  • “Add to cart rates are anywhere from 8 to 12 percent depending on the website.” - Nii

  • Part 1 Differences Between AMZN, GOOG, & FB in Product Search — Nii Ahene (CPC Strategy)
About the speaker

Nii A. Ahene

CPC Strategy

- CPC Strategy

Nii is the Co-Founder and COO of CPC Strategy, an agency that helps companies like Reef Sandals, Invicta Watches, and 7th Generation Cleaning Supplies optimize their performance marketing efforts on Amazon, Google, and Facebook.

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    Part 1Differences Between AMZN, GOOG, & FB in Product Search — Nii Ahene (CPC Strategy)

    In part 1 of our conversation with Nii Ahene, Co-Founder and COO of CPC Strategy, Nii gave us an overview of the trends of the ecommerce industry and how he ended up running an ecommerce service business. Today, he's going to walk us through some best practices in the product search industry and explain how CPC Strategy evaluates their campaigns.