Generating 30 reviews & 17K downloads in a month — Benjamin Shapiro // benjshap LLC

Today, Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, talks about generating reviews. Reviews are a great way to market your product or service. The truth is that people are more encouraged to trust you when they see evidence that other people already do. So what are some of the ways that you optimize visibility of your content across platforms?
About the speaker

Benjamin Shapiro

benjshap LLC

 - benjshap LLC

Benjamin is the President & Managing Director at Benjshap LLC

Show Notes

  • 01:16
    Getting visibility in the Apple app store
    Optimize your visibility in the app store by producing consistent content, optimizing your feed, and getting reviews. Apple ranks podcasts based on the amount of history they have, so if youre new, start by building up your audience and keep putting out content.

Quotes

  • The vast majority of our downloads come by being visible in Apple's podcast app store." - Benjamin Shapiro, President & Managing Director of Benjshap LLC

  • "To be visible in the app store, you have to optimize your show's feed, make sure that your brand is something that's recognizable." - Benjamin Shapiro, President & Managing Director of Benjshap LLC

  • "We're also one of the top 200 shows in marketing regularly." - Benjamin Shapiro, President & Managing Director of Benjshap LLC

  • “I think one of the biggest things that we do successfully is since we are a daily show, we produce a high volume of content.” - Benjamin Shapiro, President & Managing Director of Benjshap LLC

  • “We talk a lot about marketing, the MarTech podcast content on the show and our big strategy for the most part has been buying audio ads in remnant inventory.” - Benjamin Shapiro, President & Managing Director of Benjshap LLC

  • “We haven't actually found much success by asking our listeners for reviews.” - Benjamin Shapiro, President & Managing Director of Benjshap LLC

  • “The MarTech podcast has over 900 episodes already published. We've had about 300 speakers so far in the last 3 years.” - Benjamin Shapiro, President & Managing Director of Benjshap LLC

  • “So what I did to try to garner reviews was reach back out to some of our previous speakers. We did a one email campaign.” - Benjamin Shapiro, President & Managing Director of Benjshap LLC

  • “We emailed 247 speakers. 229 of them were actually delivered in our inbox.” - Benjamin Shapiro, President & Managing Director of Benjshap LLC

  • “Of the 229 people that we delivered the email to, 76% opened the email... 28% of those people, 63 people, clicked on something in the email and 20% wrote back. ” - Benjamin Shapiro, President & Managing Director of Benjshap LLC

  • “About a quarter of the people that we emailed responded back and we generated 20 or 30 reviews over the next couple of weeks...” - Benjamin Shapiro, President & Managing Director of Benjshap LLC

  • “When we launched our review campaign, our podcast went from its low point of 55,199 downloads in April. And we saw a spike to 72,000 downloads.” - Benjamin Shapiro, President & Managing Director of Benjshap LLC

  • “We had an increase of 17,000 downloads with basically nothing other than doing this review campaign.” - Benjamin Shapiro, President & Managing Director of Benjshap LLC

  • “Getting 30 reviews for us meant 17,000 downloads, which ends up being a pretty impactful process. And so we're building this into our regular process basically every year.” - Benjamin Shapiro, President & Managing Director of Benjshap LLC

About the speaker

Benjamin Shapiro

benjshap LLC

 - benjshap LLC

Benjamin is the President & Managing Director at Benjshap LLC

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