Building healthy, engageable email lists

Show Notes

• 02:06
  Increasing email engagement and open rates

  This involves segmenting the audience based on behavior, purchase history, or browsing habits to deliver tailored messages. This personalized approach ensures recipients receive relevant content, leading to higher engagement, conversions, and reader satisfaction.
• 03:50
  Limitations of open rates for performance evaluation

  Apple's privacy programs and other changes impacting email delivery make open rates unreliable. Focus on conversion rates and campaign goals to understand emails effectiveness, looking for ways to increase engagement rates on clicks, forwards, etc.
• 04:40
  Measuring email engagement beyond open rates

  Engagement goes beyond opens - it's any action taken on your email. Clicks, forwards, and other positive actions signal to mail servers that your emails are desired, boosting your sender score and improving deliverability, rather than being flagged as spam.
• 06:50
  The importance of segmentation for email success

  Segmentation is crucial for email success as it ensures tailored messages for recipients and drives engagement. Removing non-engaging contacts and targeting messages based on clear objectives significantly improves overall performance and sender reputation.
• 09:09
  Understanding email engagement algorithms

  Email engagement algorithms primarily rely on actions like opens, clicks, and user feedback to gauge audience interest and prioritize inbox placement. By focusing on these signals and targeted content and messaging, senders can optimize deliverability.
• 13:08
  Email marketing best practices

  In email marketing, its best to take a quality-over-quantity approach in terms of data collection methods, list cleanliness, messaging clarity, and encouraging clicks for engagement. Focusing solely on subscriber counts or buying data can lead to low-impact and deliverability issues.
• 15:37
  Smart email marketing strategies

  Smart email marketers are focused on long-term planning, quality over quantity, and engaging inactive subscribers through breakup campaigns or re-engagement emails. Theyre prioritizing engagement, removing inactive subscribers, and A/B testing to maximize campaign success.
• 18:00
  Optimizing email engagement

  Leveraging known data signals and segmenting email lists based on activity data can significantly boost engagement rates, leading to higher click-through rates. Understanding your audience and tailoring messages accordingly is crucial for maximizing the effectiveness of email marketing efforts.
• 19:43
  Adopting a reader centric approach in email marketing

  Don't try to outsmart email algorithms. By shifting focus from sales-driven tactics to providing value and understanding audience needs, marketers can improve engagement and build stronger connections with their subscribers.