Newsletter content curation strategies — Itay Paz // Morning Dough

Quotes

• “You need to know your niche, you need to know your vertical. You need to understand who is your targeted audience, you need to figure out what’s your unique value proposition. Then once you’ve decided on your format, you need to start writing the newsletter.” - Itay“Also think about what is good for you because doing something that doesn’t fit a business or your needs, it doesn’t really work in the long term and it’s going to dissolve eventually. Big corporations usually go for big newsletter and they give lots of value, and write more content. But if the business is smaller, you can be a faster, lean machine.” - Itay“I think the second option is much better for you, like a Morning Dough version for MarTech but incorporate inside the content you’re creating. I would incorporate some of the nuggets that you’re making. I would put your own content, the curated one together with market’s industry news that you can curate as well.” - Itay“There’s no right or wrong way because what’s interesting to one person could be less interesting to another. But if you’re an industry expert, then whatever you decide that makes sense of a content, that’s probably going to interest many people and that’s why you have followers.” - Itay“The process we built can be duplicated by anyone. It’s a three-step process that we found out gave us rave 5-star reviews from our audience. Here’s how it goes. The first one is technology. There are so many pieces of content published everyday. There are a lot of different tools that on a daily basis collect and generate us 600 to 1000 topic subjects per day. That’s the automatic system.” - Itay“Then we have the next step. We have an expert with many years in marketing that goes through this list of a thousand subjects and curates the subject that he feels are just the best and curates about 150 to 250 titles.” - Itay“The third step is, I take my 25+ years in affiliate marketing and I personally take up to 250 titles and select the top 21 then craft it into the Morning Dough newsletter. It’s a three-tier until we can get to the top news that we can produce, every single day and that’s a simple process that anyone can do.” - Itay“We’re looking at two important things. The top content we curate for sure is news that you must know. Then you go to news that’s good to know and then we give you the rest of the things that have value. We try to be interesting, relevant, and practical.” - Itay“That’s interesting to me. So the more that you’ve streamlined and simplified your emails, the better the engagement was.” - Ben “There’s people that love to read longer emails with images and people who want less. But we are targeting marketers and this industry is overflowing with information. By doing that, we’re able to give you just what you need. No fluff.” - Itay“Every business that sends a newsletter or an email wants to be able to send a newsletter where it doesn’t really matter what’s written on the subject because people will always open. That’s only after you show them that you have value. That’s the end goal.” - Itay“The best titles are usually the ones with numbers and intriguing. This is going to change your whole operation online, so you usually wanna open it. But remember one thing, when you do a newsletter that is multi-topics, the title is tricky because the title should refer to one of the topics.” - Itay“We don’t put a link where we don’t go over the actual content. Otherwise we’re just gonna be an automated machine worked by a person.” - Itay“The curation process goes beyond just reading the titles. You actually have to pay attention to the articles.” - Ben