Beware of the Grifterverse — Juan Mendoza // The MarTech Weekly

Show Notes

• 02:37
  Defining the grifterverse

  A grifter is someone who uses sophisticated skills to deceive people out of their money or talents without resorting to violence. "Grifterverse" is a combination of the words "grifter" and "verse", and refers to an environment dominated by deceitful and manipulative individuals.
• 04:50
  The rise and impact of deceptive practices online

  Open social networks, the emergence of Web 3, and crypto have fueled the rise of scams and fraudulent schemes online. This poses a challenge to marketers as the prevalence of deception makes the internet less usable and undermines consumer trust in online platforms.
• 06:48
  Reasons for the rise in deceptive practices online

  You can remain anonymous online and still build a large audience, and the lack of barriers to entry means that more people will attempt deceptive things online. In addition, the medias coverage of these events also entices people to participate in these deceptive scams.
• 09:05
  The pitfalls of solopreneurship strategies

  Several influencers emerged during COVID-19, selling courses on building one-person businesses by selling digital content. The problem is people are deceived into thinking they can replicate these strategies without personal ingenuity in audience building and product selling.
• 13:53
  Differentiating between deceptive tactics and legitimate value in online courses

  The majority of the world's population lives in poverty and vulnerable individuals may be enticed by promises of wealth and success online. However, its important to consider the instructors delivery on promises, credibility, expertise, etc to avoid falling prey to manipulative tactics.