Are your marketing team comms broken?

Episode Chapters

• 00:54: Game Plan -- Internal vs. External Communications nThe discussion revolves around the imbalance in marketing budgets, focusing too heavily on external communication while neglecting internal communication, which leads to misaligned messaging and customer confusion. nn04:43: Game Plan -- Successful Internal Communications nThe conversation emphasizes the importance of team alignment within marketing, ensuring individual team members understand their roles and strategies that contribute to the overall organization narrative. nn 10:15: Game Plan -- Strategies for Effective Communication nThis segment discusses the importance of setting a clear organization narrative, building understanding within the organization, and ensuring that marketing effectively communicates its roles to internal stakeholders. nn14:26: Game Plan -- Diagnosing Communication Effectiveness nThis part explores how to measure the effectiveness of internal communications and highlights the importance of technology in tracking engagement and alignment within staff. nn18:42: Game Plan -- Enhancing Internal Communications nThe focus is on tactics marketing leaders can employ, such as leveraging managers and avoiding information overload to improve communication within their teams. nn23:29: Big Finish -- Remote Work and Collaboration nThe conversation dives into the effects of remote work on team cohesion and productivity, alongside exploring the potential benefits and challenges of returning to office settings. nn24:48: Double Down or Diversify -- Communication Tools nThe segment explores whether teams should invest in existing communication tools or venture into new platforms, amid concerns of tech bloat in organizations. nn26:26: Marketing Mythbusters -- Internal vs. External Value nThis segment challenges the belief that external communications are inherently more valuable than internal communications, emphasizing the importance of both for overall marketing efficacy.