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Lindsay Rothlisberger | Zapier
How automation can help solve technical debt — Lindsay Rothlisberger // Zapier
B2B
Marketing Operations
SAAS
Marketing Team, Marketing Strategy
Lindsay Rothlisberger, Sr. Manager of Marketing Operations & Email at Zapier, discusses technical debt and marketing automation. In marketing ops, it can be frustrating to be unable to address all technical debt immediately. However, it's critical that we prioritize business impact over perfection when it comes to marketing automation. Today, Lindsay talks about how automation…
Play PodcastLindsay Rothlisberger | Zapier
Technical Debt Is Hindering Your Marketing Team — Lindsay Rothlisberger // Zapier
B2B
Marketing Operations
SAAS
Marketing Team, Marketing Strategy
Lindsay Rothlisberger, Sr. Manager of Marketing Operations & Email at Zapier, discusses technical debt and marketing automation. As your marketing tactics and strategies grow and develop, the need will arise to migrate data to a new platform. After migration, you may notice a drop in your marketing metrics which could signal that technical debt has…
Play PodcastAbout Topic: Marketing Team, Marketing Strategy
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