Will AI Replace Marketing Jobs by 2028?
- B2B
- AI, Marketing Operations
- SAAS, Marketing Consultancy
- Artificial Intelligence, Marketing Strategy, Integration
- Part 1AI Agents for marketing automation
- Part 2Custom AI Agents vs Out-of-the-Box Tools
- Part 3Will AI Replace Marketing Jobs by 2028?
- Part 4How Marketing Leaders Must Evolve for Agentic AI
- Part 5Top AI Thought Leaders Marketing Should Know
- Part 6 Will AI Replace Marketing Jobs by 2028?
- Part 7Custom AI Agents vs Out-of-the-Box Tools
- Part 8How Marketing Leaders Must Evolve for Agentic AI
- Part 9Top AI Thought Leaders Marketing Should Know
Episode Chapters
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00:26: AI Content Discovery
Platform algorithms can effectively curate AI-related content when users demonstrate genuine curiosity and engagement with the subject matter.
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00:57: Technical AI Communication
Finding content creators who balance technical depth with accessibility is crucial for business professionals seeking actionable AI insights.
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01:41: Bridging AI Implementation Gaps
Advanced AI thinkers versus practical implementers serve different needs when transitioning from traditional workflows to AI-enhanced processes.
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Episode Summary
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The algorithms are becoming my favorite colleagues. Nicholas Holland from HubSpot dropped this insight during our conversation about AI agents. He's their Head of AI, and what he said next made me rethink how we learn about emerging tech. "Show curiosity, and the algorithms will do the rest." Simple. But profound. Here's what struck me about his approach to staying current with AI: **The Algorithm as Curator**nInstead of chasing every AI newsletter and podcast, Nicholas lets the platforms work for him. Show genuine interest in quality content, and the recommendation engines become your personal research assistant. **The Fidelity Sweet Spot**nHe looks for voices that nail what he calls "fidelity" - technical enough to be useful, accessible enough to actually implement. Not dumbed down. Not PhD-level. Just right. **Daily Consumption, Selective Application**nNicholas consumes AI content daily but filters ruthlessly. His go-to? Matthew Berman's Forward Future - someone who translates complex AI concepts into business reality. **The Internal Echo Chamber**nAt HubSpot, they share Marketing Against the Grain episodes internally. Not for the AI hype, but for the "task-oriented tips on how to start using artificial intelligence." Task-oriented tips. Not theory. This conversation reinforced something I've been thinking about: The gap between AI awareness and AI implementation is massive. Most marketers know AI is important. Few know where to start. Nicholas's approach? Let curiosity guide you, let algorithms curate for you, and focus on voices that bridge theory and practice. What's your strategy for keeping up with AI developments without drowning in the noise? If you'd like to hear my conversation with Nicholas Holland on the MarTech Podcast, let me know in the comments and I'll share a link.
- Part 1AI Agents for marketing automation
- Part 2Custom AI Agents vs Out-of-the-Box Tools
- Part 3Will AI Replace Marketing Jobs by 2028?
- Part 4How Marketing Leaders Must Evolve for Agentic AI
- Part 5Top AI Thought Leaders Marketing Should Know
- Part 6 Will AI Replace Marketing Jobs by 2028?
- Part 7Custom AI Agents vs Out-of-the-Box Tools
- Part 8How Marketing Leaders Must Evolve for Agentic AI
- Part 9Top AI Thought Leaders Marketing Should Know
Up Next:
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Part 1AI Agents for marketing automation
Nicholas, Head of AI at HubSpot discusses AI Agents for marketing automation.
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Part 2Custom AI Agents vs Out-of-the-Box Tools
Custom AI agents vs. out-of-the-box tools: which delivers better ROI? Nicholas Holland, Head of AI at HubSpot, shares his expertise on the evolution of AI agents in marketing automation. He recommends starting with pre-built AI tools before attempting custom development, emphasizing the importance of mastering prompt engineering and data integration first. Holland outlines a practical progression path from using AI for basic tasks to implementing complex automated workflows that can transform marketing operations.
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Part 3Will AI Replace Marketing Jobs by 2028?
Will AI replace marketing jobs by 2028? Nicholas Holland, Head of AI at HubSpot, examines the evolution of AI agents and their impact on marketing automation. He explores how agentic AI is fundamentally changing marketing workflows, team structures, and job functions. Holland also shares insights on staying current with AI developments through content creators like Matthew Berman who balance technical depth with practical business applications.
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Part 4How Marketing Leaders Must Evolve for Agentic AI
AI agents are reshaping marketing automation. Nicholas Holland, Head of AI at HubSpot, explains the shift from managing people to orchestrating AI agents. He emphasizes that current AI technology isn't the bottleneck - rather, organizations need structured frameworks for agent management, clear guidelines for implementation, and new metrics for evaluating management effectiveness in hybrid human-AI teams.
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Part 5Top AI Thought Leaders Marketing Should Know
AI agents are transforming how marketing teams operate and scale. Nicholas Holland, Head of AI at HubSpot, explains the evolution from simple automation to intelligent systems that can reason and act independently. He covers HubSpot's approach to building AI agents that handle complex customer interactions, the technical architecture required for agent-to-agent communication, and practical frameworks for implementing AI agents that actually improve marketing ROI rather than just adding complexity.
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Part 6Will AI Replace Marketing Jobs by 2028?
AI agents are replacing traditional marketing automation workflows. Nicholas Holland, Head of AI at HubSpot, explains how agentic AI systems autonomously execute complex marketing tasks without human intervention. Holland discusses HubSpot's AI-powered engagement hubs that automatically manage customer interactions, Smart CRM systems that predict and respond to buyer behavior, and connected ecosystem strategies that leverage over 1,700 marketplace integrations for seamless automation.
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Part 7Custom AI Agents vs Out-of-the-Box Tools
Marketing teams face a critical choice between custom AI agents and out-of-the-box solutions. Nicholas Holland, Head of AI at HubSpot, explains why most marketers should start with ready-made tools before attempting custom builds. He recommends beginning with simple prompt engineering in ChatGPT or Claude for email responses, then progressing to data integration and contact management. Custom agent development requires long-term maintenance resources that most teams underestimate.
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Part 8How Marketing Leaders Must Evolve for Agentic AI
Marketing teams face a fundamental shift from managing people to managing AI agents. Nicholas Holland, Head of AI at HubSpot, explains how agentic AI is transforming marketing automation beyond current tool capabilities. He outlines structured frameworks for training and managing AI agents, orchestration systems that coordinate multiple AI workflows, and management approaches that treat agents with the same rigor as human team members.
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Part 9Top AI Thought Leaders Marketing Should Know
AI agents are replacing traditional marketing automation workflows. Nicholas Holland, Head of AI at HubSpot, explains how agentic AI systems autonomously execute complex marketing tasks without human intervention. He recommends following Matthew Berman's Forward Future content for technical AI insights and HubSpot's Marketing Against the Grain for practical implementation strategies that bridge traditional marketing approaches with AI-powered automation.
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