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Alex Schultz | Meta
The future is platforms like Meta being able to manage targeting, creative, and optimization
AI automation threatens traditional marketing roles across campaign management and optimization. Alex Schultz, CMO and VP of Analytics at Meta, explains how marketers can adapt to platform-driven campaign creation. He outlines a three-category framework for evaluating which marketing functions will be automated, which expensive tasks become viable through AI, and which entirely new opportunities emerge.…
Play PodcastKelly Hopping | Demandbase
Why Marketing wants Sales to love them (and why they’re just not into us).
Sales and marketing alignment remains elusive despite decades of effort. Kelly Hopping, CMO of Demandbase, shares proven strategies for bridging the costly departmental divide. She outlines three critical alignment tactics: establishing shared pipeline metrics as the universal success measure, restructuring RevOps to report independently from both departments to eliminate territorial data disputes, and implementing AI-powered…
Play PodcastDavid Rabin | Lenovo Solutions & Services Group
The biggest mistake enterprise companies make when trying to implement AI
Enterprise companies rush into AI implementation without proper strategy or governance structures. David Rabin, Chief Marketing Officer at Lenovo Solutions & Services Group, explains how to build organizational frameworks that enable successful AI adoption. He discusses establishing AI committees for tool evaluation and marketing governance, organizing data infrastructure including product databases and visual identity systems,…
Play PodcastNicholas Holland | HubSpot
Top AI Thought Leaders Marketing Should Know
AI agents are replacing traditional marketing automation workflows. Nicholas Holland, Head of AI at HubSpot, explains how agentic AI systems autonomously execute complex marketing tasks without human intervention. He recommends following Matthew Berman's Forward Future content for technical AI insights and HubSpot's Marketing Against the Grain for practical implementation strategies that bridge traditional marketing approaches…
Play PodcastNicholas Holland | HubSpot
Will AI Replace Marketing Jobs by 2028?
AI agents are replacing traditional marketing automation workflows. Nicholas Holland, Head of AI at HubSpot, explains how agentic AI systems autonomously execute complex marketing tasks without human intervention. Holland discusses HubSpot's AI-powered engagement hubs that automatically manage customer interactions, Smart CRM systems that predict and respond to buyer behavior, and connected ecosystem strategies that leverage…
Play PodcastAbout Marketing Channel: AI, Marketing Operations
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