Agile Marketing Week: Agile Content & Driving Sustainable Growth– Roland Smart // Pantheon

Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. Today we discuss agile content and driving sustainable growth

Show Notes

  • Figuring Out What Articles To Write (02:15)
    Applying agile to content marketing means shifting from a mindset where you're always producing new content. The majority of your time should be spent on iterating on existing content.

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