5 factors shaping B2B software buying — Chris Voce // G2
Chris Voce
G2
- Part 1 5 factors shaping B2B software buying — Chris Voce // G2
- Part 2Tips for B2B software marketers — Chris Voce // G2
Show Notes
Quotes
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"66% of B2B software buyers don't engage with salespeople during the research phase." - Chris Voce
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"61% of buyers are less likely to purchase if a vendor requires personal information before providing pricing or demos." - Chris Voce
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"Over 80% of software buyers prioritize value, scalability, and ease of use in their purchasing decisions." - Chris Voce
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"78% of buyers trust the accuracy and reliability of AI-powered solutions." - Chris Voce
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"Buyers want solutions that integrate seamlessly with existing systems, even more than they care about the cost." - Chris Voce
- Part 1 5 factors shaping B2B software buying — Chris Voce // G2
- Part 2Tips for B2B software marketers — Chris Voce // G2
Chris Voce
G2
Up Next:
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Part 15 factors shaping B2B software buying — Chris Voce // G2
Vice President of Market Research at G2, Chris Voce, dives into B2B software buying and how it affects marketers. B2B software buying has undergone transformative changes, influencing the way businesses approach technology investments. Understanding the factors driving these changes is essential for marketers seeking success in this competitive environment. Today, Chris discusses the five factors that are shaping B2B software buying
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Part 2Tips for B2B software marketers — Chris Voce // G2
Vice President of Market Research at G2, Chris Voce, dives into B2B software buying and how it affects marketers. B2B software buyers today are more self-reliant than ever before and prefer not to engage with sales until the final stages of the funnel. Marketers must adapt by delivering precisely what customers want, providing detailed information about their product's features, benefits, and implementation. Today, Chis discusses tips for B2B software marketers
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