Podcast Category:
Business Type: Marketing Consultant, Marketing Analytics
LISTEN IN A POD APP
Filters
Rob Freedman | EZO
Buy or Sell: Is personalization the future of marketing?
Rob Freeman, VP of Marketing at EZO, delves into the debate of product sales versus marketing-led growth. He shares insightful perspectives on the future of marketing, emphasizing the pivotal role of personalization driven by artificial intelligence. Rob and the conversation explore the importance of due diligence to avoid pitfalls in AI utilization.
Play PodcastRob Freedman | EZO
Is Product, Sales, or Marketing- led Growth right for you?
Rob Freeman, VP of Marketing at EZO, delves into the nuances of various growth strategies, including product-led, marketing-led, and sales-led growth. He shares insights on how to determine the right growth model for your company by considering factors like product complexity, sales cycle length, and customer needs. Discover practical examples and strategies to help align…
Play PodcastDavid Edelman | Harvard Business School
AI Personalization Improves ROI?
David Edelman, senior lecturer at Harvard Business School and author of "The Personalized Customer Experience in the Age of AI," delves into the history and future of personalization. Discover how proper use of artificial intelligence can drive significant ROI improvements, illustrated by examples like Shopify's impressive 400% boost in conversion rates. Gain insights into the…
Play PodcastDaniel Saks | Landbase
Why AI in GTM presents massive opportunities
Daniel Saks, co-founder and CEO of Landbase, delves into the transformative potential of agentic AI in marketing. Discover how combining human wisdom with machine intelligence can revolutionize go-to-market strategies by optimizing campaigns and driving efficiency. Daniel shares insights on leveraging AI to reduce campaign failure rates, improve customer profiling, and streamline repetitive tasks, ensuring more…
Play PodcastDaniel Saks | Landbase
How Agentic AI will transform sales & marketing
Daniel Saks, Co-founder and CEO of Landbase, delves into the transformative impact of agentic AI on marketing. Discover how agentic AI moves beyond traditional AI by taking independent actions to streamline and optimize sales and marketing workflows. Daniel also shares intriguing insights on the revival of old-school marketing channels and the future balance between creativity…
Play PodcastVal Riley | Unbounce
The CRM Moneyball Moment
Val Riley, VP of Marketing and Strategy at Unbounce, delves into the concept of CRM "Moneyball moments," where overlooked data can drive significant business wins. She shares practical insights on effectively utilizing custom fields and automation to unlock potential within CRM systems. Discover how to streamline your sales processes and uncover hidden opportunities from existing…
Play PodcastBrian Solis | ServiceNow
We need more digital warmth
Brian Solis, Head of Global Innovation at ServiceNow, delves into the profound impacts of COVID-19 and AI on consumer behavior and marketing strategies. He explains how shifts in values and lifestyles demand an open-minded approach to capitalize on emerging opportunities. Brian also introduces the concept of "digital warmth," advocating for a more personalized and engaging…
Play PodcastAbout Business Type: Marketing Consultant, Marketing Analytics
Sponsors of the MarTech Podcast
