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Business Type: Marketing Consultant, Marketing Analytics, Media & Publishing
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David Edelman | Harvard Business School
When will AI be rich enough to start customizing the experiences without relying on us marketers?
David Edelman, Senior Lecturer at Harvard Business School and Executive Advisor, delves into the evolving landscape of personalization in the AI era. Discover how AI is enabling brands to create broader, more integrated personalized solutions, and the strategic implications of being at the center of these innovation ecosystems. Gain insights on the collaborative potential of…
Play PodcastDavid Edelman | Harvard Business School
Mobilizing the C-suite to embrace personalization across the entire organization
David Edelman, Senior Lecturer at Harvard Business School and executive advisor, dives into the history of personalization and how to mobilize the C-suite to embrace it. He shares critical insights about breaking customer compromises and creating a rallying cry that puts the customer first. Discover strategies for transforming customer experiences and leveraging data as a…
Play PodcastDavid Edelman | Harvard Business School
The history of personalization
David Edelman, senior lecturer at Harvard Business School, takes us through the history of personalization in marketing, starting from the early days of direct mail to today's AI-driven strategies. He explains how channels have evolved and discusses the importance of moving from merely targeting customers to enhancing their overall experience. Learn how companies can gather…
Play PodcastAbout Business Type: Marketing Consultant, Marketing Analytics, Media & Publishing
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