Kevin Warner | Leadium

Generating demand using Email Prospecting and Outreach (Kevin Warner // Leadium)

Learn how to generate demand using email prospecting and Outreach with Kevin Warner, the CEO of Leadium.io. Outbound email marketing is a powerful tool for both startups and some of the most significant companies in the world. Hear Kevin describe some of the strategies, tactics, and benchmarks for effective email outreach.

Will Wong | Disney Streaming Services

Will Wong — Career Day — Disney Streaming Services

With us today is Will Wong, the VP of marketing for Disney streaming services. Prior to his current role, Will has worked as a growth marketer for the likes of eBay, Etsy, Twitch, Dropbox. He also launched Mission Street, which is his professional marketing service consultancy.

Michael Green | Unfold Productions

Why the Smartest Guy In the Room Made a Podcast — Michael Green (Unfold Productions)

This week we talk about multimedia content production and syndication with Michael Green, the founder of Unfold Productions and the creator of People Behind the Science Podcast. Unfold Productions is an audio and visual digital media shop, which specializes in identifying and rapidly building communities through media. In today’s episode, Michael tells us how and…

Nii A. Ahene | CPC Strategy

Differences Between AMZN, GOOG, & FB in Product Search — Nii Ahene (CPC Strategy)

In part 1 of our conversation with Nii Ahene, Co-Founder and COO of CPC Strategy, Nii gave us an overview of the trends of the ecommerce industry and how he ended up running an ecommerce service business. Today, he's going to walk us through some best practices in the product search industry and explain how…

Nii A. Ahene | CPC Strategy

How Product Search Ate Product Comparison’s Lunch — Nii Ahene (CPC Strategy)

Today we’re going to hear from an e-commerce and product search expert, Nii Ahene. Nii is the Co-Founder and COO of CPC Strategy, an agency that helps companies like Reef Sandals, Invicta Watches, and 7th Generation Cleaning Supplies to optimize their performance marketing efforts on Amazon, Google, and Facebook. In this episode, Nii's going to…

Benjamin Shapiro | benjshap LLC

July update — Solo Act

Ben Hebert | Natural Stacks

Building a Tech Stack for Omni-Channel eCommerce // Ben Hebert (Natural Stacks)

Today we continue our conversation with a multichannel e-commerce expert, Ben Hebert, co-founder of Natural Stacks. Natural Stacks is a nutritional products brand that utilizes open source formulas, so consumers know exactly how much of each ingredient that they're putting into their bodies. In our last episode, Ben Walked us through his rationale and prioritization…

Ben Hebert | Natural Stacks

Perfecting An Omni-Channel eCommerce Strategy // Ben Hebert (Natural Stacks)

This week we're going to talk about the growing complexity of managing a multichannel e-commerce brand. With us today is Ben Hebert, co-founder of Natural Stacks, a nutritional products brand delivering optimal performance with open source formulas. The Natural Stacks brand is available in various e-commerce channels like Amazon and eBay, and in addition to…

Justin Christianson | Conversion Fanatics

CRO Case Study: Going From Site Visitor to Customer — Justin Christianson // Conversion Fanatics

Today we're going to work through a case study with Justin Christianson, co-founder of Conversion Fanatics, a conversion rate optimization agency that works with the likes of Hertz, PayPal and Burt's Bees. In our last conversation, Justin walked us through his methodology for conversion rate optimization, how he works with some of his clients, and…

Justin Christianson | Conversion Fanatics

Effective Conversion Rate Optimization Planning — Justin Christianson // Conversion Fanatics