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Scott Morris | Sprout Social
Are AI-generated influencers a trend or trash?
Social media marketing faces a growing disconnect between brands and consumers. Scott Morris, CMO at Sprout Social, shares research on how consumer relationships are evolving differently than what platforms intend. He explores the controversial rise of AI-generated influencers, revealing split consumer sentiment while highlighting how younger generations show greater openness to artificial brand ambassadors. Morris…
Play PodcastScott Morris | Sprout Social
Social disconnect between brands & consumers
Social media creates a disconnect between brands and consumers. Scott Morris, CMO at Sprout Social, shares research revealing how consumers use social platforms as discovery engines and customer service channels. Brands must balance cultural relevance without chasing every trend, maintain platform diversification to reach audiences authentically, and deliver personalized interactions within 24 hours to prevent…
Play PodcastJordan Crawford | Blueprint
Is AI-led personalization is the future of marketing?
Jordan Crawford, Founder of Blueprint, explores the question: Is AI-driven personalization the future of marketing?
Play PodcastJordan Crawford | Blueprint
Cannonball GTM Crash Course
Founder of Blueprint, Jordan Crawford, delves into the Cannonball GTM Crash Course
Play PodcastKatherine Melchior Ray | Globe Ally
Diversifying into SMS marketing for customer engagement
Balancing global and local marketing teams is a complex decision. Katherine Melchior Ray, President of Global Ally Consulting, shares insights on building culturally intelligent teams. Explore the benefits of local marketing managers, the importance of training for shared global culture, and establishing trust through explicit values and open communication. Discover strategies to optimize both global…
Play PodcastScott Brinker | HubSpot / chiefmartec.com
Changes in the MarTech Landscape
Scott Brinker, VP of Platform Ecosystems at HubSpot, explores the rapid evolution of the Martech landscape with surprising insights on how AI is transforming vendor options. Discover how the industry's exponential growth, driven by technological advancements and AI, poses challenges and opportunities for marketers. Gain a deeper understanding of how to navigate this expanding technological…
Play PodcastJeff Nelder | Employer-Funded Financial Aid Inc.
Purpose-based brand definition & strategy
Jeff Nelder, Chief Purpose Officer at Employer Funded Financial Aid Inc., delves into the significance of purpose-based brand strategy. He explores the essence of aligning a company's mission with its purpose, emphasizing how intentionality and authenticity can forge trust and drive brand success. Jeff provides insights on how stakeholders can benefit from a clearly defined…
Play PodcastJerry Touslee | Business Wire
PR’s Role in Marketing (copy)
Jerry Touslee, head of marketing at BusinessWire, delves into the evolving role of PR in modern marketing. Discover how integrating a human touch and collaborative efforts is key to developing trust and extending brand reach. Touslee also shares strategies for leveraging earned media and aligning PR with other marketing tactics for amplified results.
Play PodcastJennifer Jones-Mitchell | Human Driven AI
How agencies should use AI– Jennifer Jones-Mitchell // Human Driven AI
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. When handling multiple brands, agencies need to craft unique content for each. Fortunately, with AI, agencies can create different personas to produce tailored content for each of their brands at scale. Today, Jennifer discusses how marketing agencies should be using AI.
Play PodcastJennifer Jones-Mitchell | Human Driven AI
Using Gen AI for Design — Jennifer Jones-Mitchell // Human Driven AI
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. Tools like Midjourney and DALL-E are simplifying the creation of stunning visuals for non-designers in a fraction of the time it would take within Photoshop or Illustrator. However, now that Adobe has integrated AI across its Creative Suite, creating brand-consistent visual…
Play PodcastAbout Business Type: Marketing Consultancy
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