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Vlad Zhovtenko | RedTrack.io
Impact of the death of 3rd party cookies — Vlad Zhovtenko // RedTrack.io
Simply put, ad tracking is changing. Vlad Zhovtenko, CEO and Co-founder of RedTrack, talks with Ben about the impending death of third-party cookies. Before industry giants started conversations to remove them, third-party cookies were a mainstay for most websites. Now that marketing is taking a different direction, what does this mean for the future of…
Play PodcastVlad Zhovtenko | RedTrack.io
Facebook Conversion API changes — Vlad Zhovtenko // RedTrack.io
Vlad Zhovtenko, CEO and Co-founder of RedTrack, discusses the changes to Facebook’s conversion API with Ben. Is there any advantage from going the pixel-free route? A lot of changes are being made surrounding privacy concerns and this directly affects data tracking and collection. We’re currently in one of the most exciting and game-changing eras in…
Play PodcastVlad Zhovtenko | RedTrack.io
What changed in FB Ad Manager in 2021 — Vlad Zhovtenko // RedTrack.io
Vlad Zhovtenko, CEO and Co-founder of RedTrack, discusses with Ben about the changes in Facebook’s ads manager for 2021. We already have to adjust how we run campaigns on Facebook and there are still more changes to come. Ben and Vlad get into detail about what these changes are and how they will affect how…
Play PodcastShane Austrie | Silicon Valley Consulting
Performance marketing in the influencer world — Shane Austrie // Silicon Valley Consulting
Shane Austrie, CEO of Silicon Valley Consulting talks with Ben about our current online marketplace. In light of the recent IOS 14.5 update, what is the role of performance marketing in today’s influencer world? As a MarTech and AdTech consultant, Shane gives his take on the cyclical nature of advertising and where marketers are positioned…
Play PodcastShane Austrie | Silicon Valley Consulting
The future of ads after iOS 14.5 — Shane Austrie // Silicon Valley Consulting
Today, Shane Austrie, the CEO of Silicon Valley Consulting talks with Ben about innovations and the overlap between MarTech and AdTech. Shane is a MarTech and AdTech consultant, so who better to give advice on how machine learning affects marketing on various platforms including social media? With the update of IOS 14.5, what will the…
Play PodcastBabak Hedayati | TapClicks
Consolidation of the marketing industry will continue — Babak Hedayati // TapClicks
Today we're going to debate the future direction of the marketing industry. Joining us is Babak Hedayati, the Founder, CEO, and Chairman of TapClicks, which is a leading marketing technology company for agencies, media companies, brands and enterprises. In part 2 of our conversation, we're going to talk about some of the consolidation in the…
Play PodcastBabak Hedayati | TapClicks
AI will play a bigger role in the linking of meta-level data — Babak Hedayati // TapClicks
Today we're going to debate the future direction of the marketing industry. Joining us is Babak Hedayati, the Founder, CEO, and Chairman of TapClicks, which is a leading marketing technology company for agencies, media companies, brands and enterprises. In part 1 of our conversation, we are going to discuss whether AI will play a bigger…
Play PodcastAlex Nunnelly | Panoramic
Navigating the future of marketing automation — Alex Nunnelly // Panoramic (copy)
Today we're going to discuss the nuances and best practices for modernizing your analytics. Joining us is Alex Nunnelly, a Senior Director of Analytics at Panoramic, which is an enterprise SaaS company whose marketing intelligence platform addresses the key pain points marketers experience as a result of today's complex ecosystem of disparate data sources and…
Play PodcastAlex Nunnelly | Panoramic
Navigating the future of marketing automation — Alex Nunnelly // Panoramic
Today we're going to discuss the nuances and best practices for modernizing your analytics. Joining us is Alex Nunnelly, a Senior Director of Analytics at Panoramic, which is an enterprise SaaS company whose marketing intelligence platform addresses the key pain points marketers experience as a result of today's complex ecosystem of disparate data sources and…
Play PodcastAlex Nunnelly | Panoramic
Taking back control by moving analytics in-house
Today we're going to discuss the nuances and best practices for modernizing your analytics. Joining us is Alex Nunnelly, a Senior Director of Analytics at Panoramic, which is an enterprise SaaS company whose marketing intelligence platform addresses the key pain points marketers experience as a result of today's complex ecosystem of disparate data sources and…
Play PodcastAbout Business Type: Marketing Analytics
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