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Business Type: Advertising Platform, Creative Production, eCommerce, SAAS

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Danil Saliukov | Insense

Should you hire actors or creators — Danil Saliukov // Insense

B2B Influencer Marketing, Social Media Marketing Advertising Platform, Creative Production, eCommerce, SAAS Growth Marketing, Performance Marketing

Danil Saliukov, CEO and Co-Founder of Insense, looks at the differences between UGC and influencers. Several companies in the mid-market eCommerce industry have been working with professional actors to get great content for their brands. While that can be a costly endeavor for smaller brands who are still figuring out their content strategy, UGC creators…

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Danil Saliukov | Insense

UGC Creators vs micro-influencers — Danil Saliukov // Insense

B2B Influencer Marketing, Social Media Marketing Advertising Platform, Creative Production, eCommerce, SAAS Growth Marketing, Performance Marketing

Danil Saliukov, CEO and Co-Founder of Insense, looks at the differences between UGC and influencers. Traditionally, companies would seek out the services of creative agencies and production studies to create content on their behalf. However, the social media landscape has created a shift in content, and in order to produce the amount of content brands…