Dave Hanley | Tomorrow

Fulbright Scholar turned Social Impact Marketing Entrepreneur — Dave Hanley // Tomorrow

Today we're going to learn about the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Dave Hanley, who is the Founder and CEO at Tomorrow, which is an app that helps you organize your family's finances to make decisions for…

Perry Marshall | Perry Marshall Associates

Optimizing Google Adwords campaigns for conversions — Perry Marshall // Perry Marshall Associates

Today we discuss a traditional digital marketing channel (if such a thing actually exists). Joining us is Perry Marshall, the Owner of Perry Marshall Associates, which is a Google AdWords focused consultancy that has worked in over 300 industries. In part 2 of our conversation, Perry is going to tell us about some of the…

Perry Marshall | Perry Marshall Associates

Should you prioritize Google Adwords over other performance marketing channels — Perry Marshall // Perry Marshall Associates

Today we discuss a traditional digital marketing channel (if such a thing actually exists). Joining us is Perry Marshall, the Owner of Perry Marshall Associates, which is a Google AdWords focused consultancy that has worked in over 300 industries. In part 1 of our conversation, Perry is going to tell us how brands should prioritize…

Benjamin Shapiro | benjshap LLC

June Update

Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We're 15 months into publishing content for the MarTech Podcast and this month we hit nearly 100,000 downloads which is an absolute record for us. We tested three marketing channels and for the first time…

Anthony Coppedge | Agile Marketing Consultant

What impact will the 2020 election have on Social Media & Marketing — Anthony Coppedge // Agile Marketing Consultant

In today's Ask Me Anything we talk marketing strategy and execution with Anthony Coppedge, Independent Agile Marketing Consultant. We address specific challenges in marketing and ask "what impact will the 2020 election have on marketing"? Anthony and I chat about the impact that social media backlash will have on marketers. This is an episode you…

Benjamin Shapiro | benjshap LLC

‘+36K Downloads + My Sponsorship Strategy

Rachel Lanzerotti | REST Method

AMA: Marketing Local Services & Solving for Chronic Back Pain // Rachel Lanzerotti — REST Method

Joining us for today's Ask Me Anything is Rachel Lanzerotti, a certified Yoga Therapist, Founder of Five Rivers Yoga, and pain recovery specialist who created the REST Method for pain recovery. REST utilizes therapeutic movement to strengthen, soften, stabilize, and release, with careful attention to unrecognized habits that are contributing to their pain/fatigue. Her evidence-based…

Mary Beth McCabe | National University

Women in MarTech: Fail Fast & Move Forward — Mary Beth McCabe // National University

This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the MarTech community. Joining us today is Mary Beth McCabe - the owner of Sun Marketing, which is a media and marketing agency that serves…

Benjamin Shapiro | benjshap LLC

April Update

In our monthly update we discuss how we make our sausage here at the MarTech Podcast and review our goals, progress, and work in various marketing channels. In April we launched a newsletter and started spending more time in social media.

Kristen Sosulski | NYU

Tips for Better Data Visualization — Kristen Sosulski // NYU & Author of Data Visualization Made Simple

Joining us today is Kristen Sosulski, leading expert on Data Visualization and Associate Professor at NYU Stern Kristen regularly consults, delivers seminars, and leads workshops on data visualization techniques and best practices. She is also the Director of the Learning Science Lab for the NYU Stern where she leads team to design immersive learning environments…