The surging importance of retail media networks

Jared Luskin, Head of Platform and Media Partnerships at Bridg, delves into the surging importance of retail media networks. Bridg, a data and audience platform tailored for brick and mortar retailers and CPG partners, addresses the challenge of targeting in-store customers outside loyalty programs using offline resolution capabilities and POS data. Explore how retail media success is powered by Bridg's innovative solutions in this insightful episode.
About the speaker

Jared Luskin

Bridg

 - Bridg

Jared is Head of Platform and Media Partnerships at Bridg

Show Notes

  • 00:30
    Importance of retail media networks for retailers and partners.
    Discussion on leveraging purchase behavior data beyond CPG products.
  • 03:45
    Unique value of Bridg's identity resolution platform.
    Explanation of identifying and engaging non-loyalty shoppers using POS data.
  • 07:15
    Introduction of Rippl, the retail media network.
    Details on collaborating with regional grocers and convenience stores.

Quotes

  • "We're happy to say we've got over 44,000 stores in Rippl and just crossed the 100 million unique shopper threshold." - Jared Luskin

  • "If you look at the scale of regional grocery in the US, around 30% of all grocery purchases are actually made at regional grocers." - Jared Luskin

  • "It's really difficult to reach those regional grocers and convenience stores, reach their shoppers because, again, you have to sign, work with 10, 15, 20 different grocers if you want to try to reach that audience." - Jared Luskin

About the speaker

Jared Luskin

Bridg

 - Bridg

Jared is Head of Platform and Media Partnerships at Bridg

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