Replacing Cookies with Empathy-Based Personas — Emily Lyman // Branch & Bramble
Emily Lyman
Branch & Bramble
- Part 1MarTech for lifestyle brands — Emily Lyman // Branch & Bramble
- Part 2 Replacing Cookies with Empathy-Based Personas — Emily Lyman // Branch & Bramble
Show Notes
Quotes
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"Empathetic marketing is about retooling your marketing comms so that they are consumer value focused instead of product focused. And that is going to drive people to your website." - Emily Lyman
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"Patagonia and North Face are two companies which, even though they're in the same market and you think there'd be minimal differences, the values of their consumers are totally different, and it shows in their marketing." - Emily Lyman
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"Ogury has been building out all of the persona data from the web since 2014. You can now target based on persona rather than cookies, if you know the correct persona youre going after." - Emily Lyman
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"With the cookies disappearing, you have advertising companies and tech coming out that is now based on personas." - Emily Lyman
- Part 1MarTech for lifestyle brands — Emily Lyman // Branch & Bramble
- Part 2 Replacing Cookies with Empathy-Based Personas — Emily Lyman // Branch & Bramble
Emily Lyman
Branch & Bramble
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Part 1MarTech for lifestyle brands — Emily Lyman // Branch & Bramble
Emily Lyman, CEO of Branch & Bramble, explores the topic of marketing for lifestyle brands. Lifestyle brands stand out for their distinct focus on purpose and carefully curated experiences for customers that transcend mere product offerings. Creating meticulously crafted experiences that transcend mere product offerings. In this realm, content, words, and videos alone are insufficient, and aesthetics and visual appeal become vital considerations in selecting martech tools. Today, Emily discusses martech for lifestyle brands.
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Part 2Replacing Cookies with Empathy-Based Personas — Emily Lyman // Branch & Bramble
Emily Lyman, CEO of Branch & Bramble, explores the topic of marketing for lifestyle brands. As cookies make their departure, empathy-based personas are emerging as a compelling alternative for businesses to track consumer behavior. This approach provides valuable insights into the emotional drivers behind customer decision-making and fosters stronger connections between brands and their target audience. Today, Emily discusses how you can replace cookies with empathy-based personas.
