MarTech for lifestyle brands — Emily Lyman // Branch & Bramble

Quotes

• "Nine times out of 10, lifestyle brands prioritize purpose over everything. So, they'll seek to reach an audience equally as eager to stand for something, be it sustainability, social issues, or all of the above." - Emily Lyman

• "Lifestyle brands dont want to be a one and done consumer. They want to be the brand that their consumers strive for, attain, and then grow with." - Emily Lyman

• "Aesthetic and capabilities are much more important for lifestyle brands in their martech than any other brand." - Emily Lyman

• "More brands are recognizing the importance of having a brand purpose, strong brand values, and mission to them. Lfestyle brands take it one step further in that they create a story that will drive consumers for life." - Emily Lyman

• "With lifestyle brands, you need to have a very strong visual aspect to your brand, because we don't only relate to brands through content, words, and video. We relate to them on a visual basis as well." - Emily Lyman