How AI is disrupting lifecycle marketing — Paul Meinshausen // Aampe
- Part 1 How AI is disrupting lifecycle marketing — Paul Meinshausen // Aampe
- Part 2Why A/B testing will be extinct in 3 years — Paul Meinshausen // Aampe
Show Notes
Quotes
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AI is moving us away from linear customer journeys, providing a highly personalized experience." - Paul Meinshausen
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"Machine learning allows us to incrementally improve messaging strategies over time." - Paul Meinshausen
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"AI-driven context understanding enhances user experience in e-commerce." - Paul Meinshausen
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"AI can help marketers create personalized messaging for each individual user." - Paul Meinshausen
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"By using AI, marketers can optimize user messaging to increase conversion rates." - Paul Meinshausen
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"AI-powered user lifecycle messaging can save marketers time and resources." - Paul Meinshausen
- Part 1 How AI is disrupting lifecycle marketing — Paul Meinshausen // Aampe
- Part 2Why A/B testing will be extinct in 3 years — Paul Meinshausen // Aampe
Up Next:
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Part 1How AI is disrupting lifecycle marketing — Paul Meinshausen // Aampe
Paul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AI’s disruption. From chatbots and virtual assistants to content generation, AI has revolutionized how businesses understand and interact with their customers. Moreover, AI is enabling businesses to personalize marketing efforts at a granular level, tailoring interactions based on each person's unique preferences and behaviors. Today, Paul discusses how AI is disrupting life cycle marketing.
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Part 2Why A/B testing will be extinct in 3 years — Paul Meinshausen // Aampe
Paul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AI’s disruption. A/B testing allows marketers to compare two options and learn from the differences between them. However, as marketing strategies become more intricate and the diversity of user preferences grows, A/B testing's manual approach may not be sufficient. Today, Paul discusses the future of A/B testing and why it will become extinct in the next three years Show Notes Connect With: Paul Meinshausen: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter
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