Leveraging AI without losing creativity — Yaniv Makover // Anyword

Show Notes

• 02:22
  Leveraging AI without losing your creativity

  Large language models, generative AIs underlying technology, have built-in creativity and can produce creative output. To leverage AI for creativity, provide it with guidance on the desired tone of voice, target audience, and where the AI should adhere to messaging guidelines.
• 05:08
  Enhancing accuracy in AI generated copy

  Large language models' word-by-word guessing process can result in factual inaccuracies, but future improvements will include fact-checking capabilities. Implementing safeguards like providing background information and defining the target audience can minimize inaccuracies.
• 07:22
  How Anywords technology differs from ChatGPT and Bard

  Anywords predictive model considers audience, channel, and business goals to rank and fine-tune copy variations. Companies can also create value on top of the large language model stack by incorporating their own performance data and workflows for users.
• 09:58
  Tips for leveraging large language models for effective copywriting

  Its crucial to remember that AI is just a tool and marketers still need to focus on strategy, tone, and understanding their audience. Furthermore, besides copywriting, large language models can be used to generate ideas for blog posts and refine drafts for different target audiences.
• 12:57
  The evolving role of copywriters in the age of AI

  While generative AI tools have reduced the need to write content from scratch, it has also created new demands. Editing and refining content, ensuring it aligns with branding and messaging, and orchestrating personalized versions for various channels have become crucial.
• 15:34
  Empowering generative AI to become an expert in your domain

  Fine-tuning involves training the model with specific data to become an expert in a particular domain. Pre-processing utilizes prompts and instructions to guide the model's responses, and post-processing involves reviewing and aligning the generated results with your policies.