Where is AI most effective in marketing? — Yaniv Makover // Anyword
- Part 1Leveraging AI without losing creativity — Yaniv Makover // Anyword
- Part 2 Where is AI most effective in marketing? — Yaniv Makover // Anyword
Show Notes
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02:34Marketing applications of generative AIMarketers use generative AI for abstractive summarization, where language models summarize complex content efficiently without extraction. They also leverage it to customize messages for specific channels, formats, and target audiences, and to streamline content creation processes.
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04:57Using AI to determine target audiencesFor answers that should be backed by data, large language models like ChatGPT provide a good head start. Essentially, AI can provide the foundation for potential audiences and keywords, but research is still required.
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06:56Measuring the effectiveness of AI driven marketingAnyword allows users to connect their ad, social, and email accounts and websites to track copy performance across different platforms and channels. This feedback is then used to improve the performance of the marketer and the underlying language model.
Quotes
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"In the cases where you're looking for a language model like ChatGPT to give you answers that should be backed by data, then you should be cautious." -Yaniv Makover, CEO, Anyword
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"ChatGPT is not an expert and doesn't have the data. You'll have a good head start for possible audiences and keywords, but you should do your research." -Yaniv Makover, CEO, Anyword
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"If you have an engine that can create endless content, youre basically not bound to a human creating that content, and you can keep optimizing." -Yaniv Makover, CEO, Anyword
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"If you're trying to create performance with Anyword, at the minimum you'll see a 15% to 20% lift on a copy you wrote by yourself, or a language model. But it can also be higher than that." -Yaniv Makover, CEO, Anyword
- Part 1Leveraging AI without losing creativity — Yaniv Makover // Anyword
- Part 2 Where is AI most effective in marketing? — Yaniv Makover // Anyword
Up Next:
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Part 1Leveraging AI without losing creativity — Yaniv Makover // Anyword
Yaniv Makover, CEO of Anyword, talks about how AI is transforming creative industries. While AI can assist in content generation, it should be seen as a tool to enhance and augment human creativity rather than replace it. Striking the right balance between leveraging AI capabilities and nurturing one's own creativity is essential to maximize the potential of both and achieve truly remarkable outcomes. Today, Yaniv discusses leveraging AI without losing your creativity.
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Part 2Where is AI most effective in marketing? — Yaniv Makover // Anyword
Yaniv Makover, CEO of Anyword, talks about how AI is transforming creative industries. There is no denying that language models like ChatGPT have brought significant advancements to content creation and syndication in marketing. However, while they can provide valuable insights, it’s crucial to feed them with your own data for accurate decision-making. Today, Yaniv discusses where artificial intelligence is most effective in marketing.
